The Devil Wears Prada owes its meaning and true essence of the volatility in fashion industry to the panache this brand has crated around its name. Fashion changes every day, but the brands who create a label are “in vogue” since a long time, strongly making and breaking the notions of “what we wear”. Fashion wasn’t taken seriously until some visionaries put together what could only be called as an apparel ahead of its times. Prada breaks all barriers in terms of being numero uno in the race and with exorbitant pricings, every woman still wants to own a Prada. Here is why:
Prada was founded by Mario Prada in 1913 in Milan, Italy as a luxury fashion house located at Galleria Vittorio Emanuele II.
It is known for its sophisticated, luxury products available for men and women in all target segments. They have a wide range of high end ready to wear clothes, leather goods, eye wear, fragrances, home products, footwear, watches and clothing for both men and women.
Due to a high brand value and quality, they charge a high price for their products.
Prada ensures its brand presence matches the essence of the brand. Prada has hired renowned and internationally acclaimed architects Rem Koolhaas and Herzog & de Meuron to design their flagship stores called “Prada Epicentres” at various locations.
They advertise their products through famous fashion magazines like Vogue and Elle.
Fashion shows are conducted on a regular basis to promote themselves. They run a lot of runaway shows that have music designed by a famous French artist along with various Prada models and actors who also appear in their ad campaigns creating a stronger impact on customers.
The group is doing their part to safeguard the environment as well as takes part in charity events.
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