Grocery delivery startup BigBasket is looking to scale up its B2B business. It has partnered with retail tech company SnapBizz as it looks to push its private labels into more kirana stores in the country.
The two have created a supply chain platform that will enable kirana stores to automatically generate orders using predictive analytics of SnapBizz’s technology, which will then be fulfilled by BigBasket.
Kirana store owners often have to spare a whole day to go to a wholesale market and buy products, and often there is also a lot of wastage. This new platform will help create a level-playing field with the modern retail store.
BigBasket’s supplies to kirana stores are priced at wholesale prices irrespective of the size of the order.
BigBasket’s focus on B2B is evident from the fact that it recently set up a dedicated distribution centre for servings businesses in Bengaluru and plans to set up more in six cities this year.
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