Here’s How Brands Are Capitalizing on the Popularity of ‘Baahubali 2: The Conclusion’

  • The producers of movie Bahubali-2 which have become a brand now, have roped in around 10-12 brands for co-branding, TV commercials, outdoor activities & promotions for the film.
  • Nestle brought special packaging for Bahubali with the launch of five new MUNCH limited edition packs & a high-decibel television campaign, supported by exclusive social media content.
  • Fuel-a-dream, a crowdfunding platform, allowed fans of the movie to fund for a charity to make a difference to the lives of kids with life-threatening ailments.Fans who made larger contributions could avail tickets for the first-day show.
  • Britannia Milk Bikis has associated itself with Bahubali.  As part of the campaign, around 150 million Tiger and Milk Bikis packs will be co-branded with attractive Bahubali merchandise like gifts along with the product pack
  • McDonald’s has launched its association with Bahubali with its Maharaja Mac Meal & Maharaja Mac Junior. Customers winning assured prizes with the meal will get a chance to meet & greet the stars, attend special movie screening, win Bahubali inspired designer merchandise, movie tickets & Bollywood voucher
  • Airtel launched special ‘Baahubali-2’ 4G SIM, special 4G data recharge packs, special access to content like behind-the-scenes videos on the Airtel Movies app & access to Bahubali music on the Airtel music Wynk Music- OTT platform.
  • PVR is working with the team of Bahubali to bring their content to the newly launched virtual reality (VR) lounge in Noida, which is the first of its kind in India.
  • Paytm’s online ticketing platform, Paytm Movies, has launched online-pre bookings for Baahubali 2 at more than 1500 screens.
  • OPPO organized an event ‘World of Baahubali’ in Hyderabad offering mobile games, the VR experience to customers.
  • Black White Orange, a brand consulting & retail services lined up 100 products ranging from stickers to toys for merchandise, making them available in 2000 stores across India.
  • Status Quo, an apparel manufacturer came up with an exclusive range of ‘Baahubali’ clothing for men, comprised of T-Shirts & featuring a range of designs combined with Status Quo’s signature style & limited edition collection.
  • The health-tech startup,Grow Fit came up with a special Baahubali campaign along with the Baahubali Kit for all those aspiring to flaunt their muscular bodies.
  • Amazon Prime & Graphic India are producing an animation series titled Baahubali-The Lost Legends.
  • Graphic India has also produced the graphic novels based on the movie and its popular characters in the comics format and are ready for distribution.
  • Mobile games startup Moonfrog Labs built a game that takes place in the ‘Baahubali extended universe’ enabling the player to fight with heroes, troops to defend the kingdom of Mahishmati.
  • Chip maker AMD’s Radeon Technology Group came up with VR experience capsules to enable the movie fans to enter the world of Baahubali using the VR headsets.


[row][third_paragraph]                         Picture Credit:

Yogesh Saini

[/third_paragraph][third_paragraph]  [/third_paragraph][third_paragraph]                         Posted by:

Yash Rathod


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