Johnnie Walker

Inebriation finds its way through celebrations as well as morose evenings. But what we, as the newest customers in exclusive drinking phenomenon, choose is courtesy of some robust contenders. It might be the high-end pricing, exclusive campaigns or niche production that make these brands most sought after. Johnnie walker is one such, and here are more facts about the same:
  • This brand was introduced in 1820 by John “Johnnie” Walkerafter he started to sell whiskey in his grocer’s shop in Ayrshire, Scotland.
  • Johnnie Walker is a subsidiary brand of its parent company Diageo. It is of Scottish origin. The brand is associated with Beverage industry and deals with manufacturing of blended whiskey.
  • They have a vast product portfolio through which they offer the wide range of products.
  • Johnnie Walker is projected as a luxury brand with the premium product. Therefore, the company has adopted a premium pricing strategy for its high-quality product.
  • To promote their products they arrange various testing events for people at selected bars and lounges. They also develop videos from time to time describing their products, complexity, guidelines for enjoyment as well as the quality of the product.
  • A series of TV commercial is developed and linked with online elements. Each individual label is for the separate ad campaign which has a unique tagline “Pick your Label and Start walking”. These commercials are played in the evening during popular TV series.
  • The company also engages customers through quizzes and online promotions through social media sites.
  • The brand is the official whiskey sponsor of Formula 1 and golf tournaments like Johnnie Walker Championship at Gleneagles and Johnnie Walker Classic.
Source: http://bit.ly/2qeSVkh

 

 

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Parth Sarthee

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Yash Rathod

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