With the Indian market coloured in hues of brands coming from all the shades of the world, indigenous ones sure are in the face of competition. With attractive designs and fabrication, foreign brands might be ruling the footwear industry, but Bata is for sure giving them a run for their money. Here is a peek into what goes into the making of a robust marketing strategy for one of the most widely shopped-in footwear store of India:
-
Bata(also known as Bata Shoe Organization) is a family-owned global footwear and fashion accessory manufacturer and retailer. Bata headquarters is located in Lausanne, Switzerland.
-
The T. & A. Baťa ShoeCompany was founded on the 24th of August 1894 in Zlín (Moravia, today’s Czech Republic) by Tomáš Baťa, his brother Antonín and his sister Anna.
-
The organization has a retail presence of over 5200 retail stores in more than 70 countries and production facilities in 18 countries.
-
Bata Shoe Organization divides the market “geographically” as well as on the basis of “product type”.
-
Almost all the classes of customers are targeted by Bata as the company maintains a very strategic price-quality management.
-
Bata uses undifferentiated marketing strategy for its products. They rely on pull strategy and brand equity to attract customers.
-
They make use of social media and run different campaigns through facebook, Twitter, Google+ etc. to promote their existing as well as new products. For every quarter Bata designs and runs a different social media campaign.
-
The diversity of its products and processes have gained the name for company’s brands, for kids, men and women at par.
Source: http://bit.do/dnLxr
[row][third_paragraph] Picture Credit:
[/third_paragraph][third_paragraph] [/third_paragraph][third_paragraph] Posted by:
[/third_paragraph][/row]
I’m excited to uncover this website. I need to to thank you for your
time for this fantastic read!! I definitely appreciated every bit
of it and I have you saved as a favorite to look at new stuff
in your site.
Asking questions are truly fastidious thing if you are not understanding anything totally,
however this piece of writing offers fastidious understanding yet.
really liked the article that you published actually. it really is not that easy to discover good text toactually read (you know READ and not simply going through it like some zombie before moving on), so cheers mate for not wasting any of my time!
Great work! This is the type of info that should be shared around the web. Shame on Google for not positioning this post higher! Come on over and visit my website . Thanks =)
Thanks for another fantastic article. The place else may just anybody get that kind of info in such a perfect means of writing? I have a presentation subsequent week, and I’m on the search for such info.
I appreciate, cause I found exactly what I was looking for. You have ended my 4 day long hunt! God Bless you man. Have a great day. Bye
Hi there, I found your website via Google while searching for a related topic, your site came up, it looks great. I’ve bookmarked it in my google bookmarks.
Hello my loved one! I want to say that this article is amazing, great written and come with almost all important infos. I?d like to see extra posts like this .
Good post. I will be experiencing many of these issues as well..
Oh my goodness! Amazing article dude! Many thanks, However I am going through issues with your RSS. I don’t understand the reason why I am unable to join it. Is there anybody else getting similar RSS problems? Anyone that knows the answer will you kindly respond? Thanx.
I used to be able to find good advice from your blog articles.
This site was… how do I say it? Relevant!! Finally I have found something that helped me. Cheers!
Wow! This can be one particular of the most beneficial blogs We’ve ever arrive across on this subject. Basically Fantastic. I am also an expert in this topic so I can understand your effort.
Hello there! This blog post couldn’t be written much better! Looking through this post reminds me of my previous roommate! He continually kept talking about this. I will send this post to him. Pretty sure he’ll have a good read. Thanks for sharing!
Saved as a favorite, I really like your web site!
Pretty! This was an incredibly wonderful post. Thanks for providing this info.
Pretty! This was an extremely wonderful article. Thanks for supplying this information.
Way cool! Some extremely valid points! I appreciate you penning this article and also the rest of the website is extremely good.
Good day! I could have sworn I’ve been to this website before but after browsing through some of the posts I realized it’s new to me. Anyhow, I’m certainly happy I found it and I’ll be bookmarking it and checking back often!
Excellent post. I am facing some of these issues as well..
I’d like to thank you for the efforts you have put in penning this site. I’m hoping to check out the same high-grade blog posts from you later on as well. In truth, your creative writing abilities has encouraged me to get my very own site now 😉
I’m amazed, I must say. Seldom do I encounter a blog that’s both educative and entertaining, and without a doubt, you have hit the nail on the head. The problem is something which not enough people are speaking intelligently about. I’m very happy that I found this during my search for something concerning this.
That is a very good tip especially to those fresh to the blogosphere. Short but very accurate information… Appreciate your sharing this one. A must read article.
What i do not understood is actually how you’re not really much more well-liked than you might be right now. You’re very intelligent. You realize therefore considerably relating to this subject, produced me personally consider it from numerous varied angles. Its like women and men aren’t fascinated unless it is one thing to do with Lady gaga! Your own stuffs great. Always maintain it up!
You made some really good points there. I checked on the web for more info about the issue and found most individuals will go along with your views on this site.
This really answered my drawback, thanks!
This page certainly has all the information I needed about this subject and didn’t know who to ask.
I couldn’t resist commenting. Exceptionally well written.
Very nice post. I just stumbled upon your blog and wanted to say that I’ve really enjoyed surfing around your blog posts. In any case I will be subscribing to your rss feed and I hope you write again soon!
Wonderful post! We are linking to this great content on our site. Keep up the great writing.
Pretty! This was an incredibly wonderful post. Many thanks for supplying these details.
Nice post. I learn something new and challenging on sites I stumbleupon on a daily basis. It’s always exciting to read through articles from other writers and use a little something from other sites.
bookmarked!!, I love your website!
I love it when people get together and share opinions. Great blog, stick with it.
I need to to thank you for this wonderful read!! I absolutely loved every little bit of it. I have you book marked to look at new things you post…
This excellent website really has all of the info I needed concerning this subject and didn’t know who to ask.
Very good post. I am experiencing many of these issues as well..
Way cool! Some extremely valid points! I appreciate you penning this post plus the rest of the site is very good.
You have made some really good points there. I checked on the net for more information about the issue and found most people will go along with your views on this website.
Way cool! Some extremely valid points! I appreciate you writing this write-up plus the rest of the site is very good.
Hi, I do believe this is an excellent blog. I stumbledupon it 😉 I’m going to return once again since i have book marked it. Money and freedom is the greatest way to change, may you be rich and continue to help others.
Spot on with this write-up, I seriously believe that this website needs a great deal more attention. I’ll probably be back again to see more, thanks for the information!
Very good post. I absolutely appreciate this site. Keep it up!
This website definitely has all of the information I wanted about this subject and didn’t know who to ask.
Thank you for sharing indeed great looking !
volets-fenetres.com
Your house is valueble for me. Thanks!?
Thank you for sharing indeed great looking !
Thank you so much for sharing this wonderful post with us.
You should participate in a contest for top-of-the-line blogs on the web. I’ll suggest this web site!
excellent points altogether, you simply gained a brand new reader. What would you recommend about your post that you made some days ago? Any positive?
Hello! This is my first visit to your blog! We are a group of volunteers and starting a new initiative in a community in the same niche. Your blog provided us valuable information to work on. You have done a marvellous job!
The information shared is of top quality which has to get appreciated at all levels. Well done…
I used to be able to find good info from your articles.
You have made some decent points there. I checked on the net for more info about the issue and found most people will go along with your views on this site.
This is the right site for anybody who would like to find out about this topic. You understand a whole lot its almost tough to argue with you (not that I personally would want to…HaHa). You definitely put a new spin on a subject that has been discussed for decades. Great stuff, just excellent.
After looking over a few of the blog posts on your web page, I seriously appreciate your way of blogging. I book marked it to my bookmark webpage list and will be checking back soon. Take a look at my web site as well and let me know what you think.
You have made some decent points there. I checked on the web for additional information about the issue and found most individuals will go along with your views on this website.
A great post without any doubt.
Good site you have here.. It’s hard to find quality writing like yours nowadays. I really appreciate people like you! Take care!!
This is a topic which is close to my heart… Cheers! Where are your contact details though?
A motivating discussion is worth comment. There’s no doubt that that you need to publish more about this issue, it might not be a taboo matter but generally people don’t speak about such issues. To the next! Kind regards!
A great post without any doubt.
Thank you so much for sharing this wonderful post with us.
A great post without any doubt.
Spot on with this write-up, I actually think this web site needs far more consideration. I?ll in all probability be once more to read rather more, thanks for that info.
Wow! This could be one particular of the most helpful blogs We’ve ever arrive across on this subject. Actually Fantastic. I’m also an expert in this topic so I can understand your hard work.