Patanjali

In a world of homeopathic and allopathic treatment methods and expedited treatment processes of almost every disease, this brand is going strong with its core value of healing. With a wide gamut of organic products ranging from biscuits to toothpaste and ghee to shampoo, this one has sure emerged in the market only to stay for a very long time to come. Here is how:
  • Patanjali is an Indian FMCG company which was founded in 2006 by Acharya Balkrishna and Baba Ramdev.
  • It’s the fastest growing FMCG Company in India. Patanjali Ayurved imports herbs from Himalayas of Nepal.
  • Patanjali educates people about the benefits of using their products and use also price comparison as an effective marketing strategy.
  • There is a drop of 25-30 percent of the price in almost every product when compared to International Brands which help Patanjali to reach each and every household in India.
  • Patanjali Ad campaigns have always focused on surpassing information to people that“revenue of Patanjali is for Charity and not for Brand Owners”. 
  • Patanjali uses content marketing through which they promote their products. Baba Ramdev continuously educates people through his yoga camps which itself helps the brand Patanjali to grow in the market.
  • The brand image of Baba Ramdev is so powerful that it doesn’t require out of the box marketing strategies for promotion of Patanjali products.
Source: http://bit.do/dnLxv

 

 

[row][third_paragraph]                         Picture Credit:

Kartik Deshpande

[/third_paragraph][third_paragraph]  [/third_paragraph][third_paragraph]                         Posted by:

Yash Rathod

[/third_paragraph][/row]

4 thoughts on “Patanjali”

  1. You’re so awesome! I do not think I’ve read a single thing
    like that before. So great to discover somebody with some original thoughts on this topic.
    Really.. many thanks for starting this up. This website is one thing that is needed on the internet, someone with
    some originality!

  2. Heya i’m for the primary time here. I found this
    board and I find It truly helpful & it helped me out a lot.
    I’m hoping to provide something back and aid others such as you helped me.

Leave a Comment

Your email address will not be published. Required fields are marked *