Patanjali

In a world of homeopathic and allopathic treatment methods and expedited treatment processes of almost every disease, this brand is going strong with its core value of healing. With a wide gamut of organic products ranging from biscuits to toothpaste and ghee to shampoo, this one has sure emerged in the market only to stay for a very long time to come. Here is how:
  • Patanjali is an Indian FMCG company which was founded in 2006 by Acharya Balkrishna and Baba Ramdev.
  • It’s the fastest growing FMCG Company in India. Patanjali Ayurved imports herbs from Himalayas of Nepal.
  • Patanjali educates people about the benefits of using their products and use also price comparison as an effective marketing strategy.
  • There is a drop of 25-30 percent of the price in almost every product when compared to International Brands which help Patanjali to reach each and every household in India.
  • Patanjali Ad campaigns have always focused on surpassing information to people that“revenue of Patanjali is for Charity and not for Brand Owners”. 
  • Patanjali uses content marketing through which they promote their products. Baba Ramdev continuously educates people through his yoga camps which itself helps the brand Patanjali to grow in the market.
  • The brand image of Baba Ramdev is so powerful that it doesn’t require out of the box marketing strategies for promotion of Patanjali products.
Source: http://bit.do/dnLxv

 

 

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Kartik Deshpande

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Yash Rathod

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