What’s better than a place that serves doughnuts? A place that serves coffee, croissant sandwiches and over the top burgers along with it. Because, if you crave a doughnut, it makes all the sense to eat it as a dessert following a hearty burger or some wicked wraps or just alongside a sumptuous coffee preparation. With their wide variety of wraps, burgers, coffees and doughnuts, this place makes you go bonkers for food. Here is what fuels the outlet’s smooth motion in the café culture and snack food market:
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Dunkin’ Donutsis an American global donut company and coffeehouse chain based in Canton, Massachusetts, in Greater Boston. It was founded in 1950 by William Rosenberg in Quincy, Massachusetts.
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It is one of the largest coffee and baked goods chains in the world, with more than 12,000 restaurants in 33 countries. The chain’s products include donuts, bagels, other baked goods, and a wide variety of hot and iced beverages.
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The promotional strategy of the Dunkin Donuts includes advertisements through print media like popular magazines and newspapers.
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They create catchy slogans that are aired on television as well as radios. They also create ads along the coffee cup.
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Dunkin’ makes excellent use of traditional push marketing techniques to drive traffic to its chain locations. One way it achieves this is through direct mail coupons and flyers.
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The company regularly updates the blog, Behind the Beans: What’s Brewin’ and Dunkin’, and the Dunkin’ Mobile App which works to support their customer loyalty programme.
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Dunkin’ also loves a good celebration, and so the company also uses seasonal promotions as well as special holidays like National Iced Coffee Day (April 21st), National Donut Day (June 6th), and even Mother’s Day to offer freebies and discounted items.
Source: http://bit.do/dquci
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