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Parle Products Pvt. Ltd has formed a new division called Parle Platina to handle its premium products.
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The aim of the new division is to consolidate its premium range of products & improve brand recall.
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Platina unit will adopt a new identity & imagery for the premium segment.
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The new division will include products like Hide & Seek, Milano, Mexitos & Simply Good Health range of products.
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It will have the Parle Patina logo displayed on its packs.
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The launch of its new division will begin with a TVC that will be aired during the ongoing IPL cricket tournament featuring Hide & Seek & the new campaign will be different from Parle’s last campaign, which had the tag line‘Naam toh suna hoga.’
Source: http://bit.ly/2pTJWEK
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