Parle unveils separate division, Parle Platina, for premium products

  • Parle Products Pvt. Ltd has formed a new division called Parle Platina to handle its premium products.
  • The aim of the new division is to consolidate its premium range of products & improve brand recall.
  • Platina unit will adopt a new identity & imagery for the premium segment.
  • The new division will include products like Hide & Seek, Milano, Mexitos & Simply Good Health range of products.
  • It will have the Parle Patina logo displayed on its packs.
  • The launch of its new division will begin with a TVC that will be aired during the ongoing IPL cricket tournament featuring Hide & Seek & the new campaign will be different from Parle’s last campaign, which had the tag line‘Naam toh suna hoga.’
Source: http://bit.ly/2pTJWEK

 

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Devyani Singh

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Yash Rathod

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