With Sallu bhai’s scores of fans, this brand just can’t avoid the limelight it receives, which is the largest selling point of the brand. It would be safe, then, to say that there is no mall, corner of the street or a human hang out in Mumbai where you can’t spot Being human. But what intricacies undergird the brand’s ubiquity is what we will take a peek into here:
Being Human is a fashion brand by Mandhani Industries. The company was established under Being Human –The Salman Khan Foundation.
It holds exclusive rights to design, manufacture, retail and distributes Being Human products.
The brand follows a policy of multi-channel retailing. Apart from company-owned stores, it also operates on a franchise model.
Being human does their promotions through magazines, media and extensively also through social media.
The company also runs a loyalty program where a consumer can earn 2 goodness points with every Rs.100 of a point of sale (POS) spend.
In order to make the brand accessible to more and more people, Being Human has tied up with BookMyShow.com so as to enable national and international delivery of Being Human products.
The brand ambassador Salman Khan is himself a big promoter of the Being human brand because of his huge fan following.