TITAN- Be More!

At a time when the Indian watch market was predominant with mechanical watches, Titan brought about a paradigm shift by introducing its futuristic Quartz technology. Titan changed the whole perspective of the people about watches being a time shower to a fashion and lifestyle accessory.
  • Over the years since its inception, Titan has launched exciting products and made a mark with its various signature brand campaigns.
  • Titan is a joint venture between the Tata Group, and theTamil Nadu Industrial Development Corporation (TIDCO). 
  • Its product portfolio includes watches, accessories, eyewear, and jewellery.
  • Titan has a large network of exclusive outlets, service centers, dealer base and a huge presence in over 30 countries.
  • Titan Industriesis India’s leading producer of watches and brought out individual sub-brands for every category:-
    • Brand Xylys was for the high-end segment that focussed on sophistication and style.
    • Brand Fastrack was for the youth segment that desired for cool and trendy watches. They also used brand extension strategy by launching sunglasses, bags, and accessories under the Fastrack brand.
    • Titan raga collection occupied a major share of the ladies watch market. These watches were elegant and ornamental and were adored a lot by the Indian women.
    • Titan Nebula was the premium jewellery collection watch for the high-end segment.
    • Titan Octane serious was for the young stylish people whereas Titan Zoop was meant for the kid’s segment.
  • The latest feather in Titan’s cap was the launch of Titan JUXT, Titan’s first step into the world of smartwatch.
  • Titan has positioned itself as a style statement through its amazing ads and with its most popular jingle which was composed by A.R.Rahman based on Mozart’s 25th
  • Titan has always managed to push the boundaries of innovation through its products like Titan Edge which was a true technological marvel given the intricacies involved in producing the slimmest watch.
  • Through all its various collections Titan has become a leader in its own space.
  • Titan is having a strong foundation of quality and innovation and has long stood for giving its loyal customers what they desire.
  • It has been known for its core, customer-oriented values and policies and offers unmatched services and promise to its customers.
Titan has already set very high standards in the Indian market and hopefully comes up with more innovative, stylish and designer watches in near future.
Source: http://bit.ly/2xMNQzh

 

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