How Cornitos hit the magic spot between chips and ‘namkeen’

In 2009, VikramAgarwal, currently founder and director of GreenDot Health Foods resigned from the Globe Capacitors Group and decided to placate his ‘what next’ itch, by diversifying into food – his passion. 
  • He studied the Indian snack market and found a gap between the Indian ‘namkeen’ and Western potato chips – Nachos.
  • As the marketing guy in his father’s company, he had been travelling a lot and it was on his trips to the US that he grew fond of nachos – a Mexican tortilla chip snack made from corn.
  • He wanted to create premium nachos that would be sought after by discerning consumers.
  • Challenges like the procurement of corn and other hiccups were tackled over time, making Cornitos the most popular home-grown nachos brand in India.
There was rapidly growing exports in various international markets. Sales have also been benefited well from in-store promotions. They also used television ads to promote nachos in India.
   Source- http://bit.ly/2lmy9hE

 

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