TELECOM

Global Marketing in light of the on-going Huawei scandal

Huawei Technologies Co., Ltd. is a Chinese multinational telecommunications equipment and consumer electronics company based in Shenzhen, Guangdong, South China. The company is now one of the largest in the world when it comes to the manufacturing of telecommunications equipment. Huawei has deployed its products and services in more than 170 countries, making it a …

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100 MB internet for Rs 2: This startup wants to beat Jio at its own game

A 13-month-old startup named Wifi Dabba from Bengaluru seeks to change the game when it comes to cheap and fast prepaid data services by installing 350 routers or ‘dabbas’ across the city. This data is available in the form of pre-paid tokens sold by small shops like tea stalls and local bakeries. Their prices range …

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Bharti Airtel to sign deal with Amazon to boost content playing in India.

Bharti Airtel, India’s largest telecommunications services provider, announced a partnership with Amazon for Amazon’s fire TV with voice remote which was launched in India. Airtel is all set to enter into a deal with Amazon to distribute the American ecommerce giant’s content through Airtel TV app. Airtel is also in the process of partnering with …

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Idea Cellular to launch a new phone for Rs. 2,500

To counter Reliance Jio, Jio Phone, India’s third largest telecom operator Idea Cellular is also planning to launch a new phone in the market. The phone will be priced starting at Rs.2,500. Idea mobile network operator is working with handset makers and has joined hands with rival company Vodafone to launch cheapest ever smart phone sets in the …

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JioPhone Ripple Effect: More companies plan 4G feature phone

More mobile phone companies are gearing up to launch affordable 4G feature phones by the year-end, anticipating a pickup in demand following Jio’s foray into space. Lava has already launched a 4G phone and Intex has plans to launch a similar phone for ₹1,999 this month end. In India, a large population still uses feature …

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Airtel highlights the significance of ‘choice of network’ with brand new campaign

Airtel’s latest campaign takes on a refreshing tonality with adorable conversations between kids and brings out some key thoughts about what makes a network “smart”. Smartphone is that incredibly handy gadget, which serves as the ultimate gateway enabling humans to live and enjoy the digital lifestyle, because Smartphone do so much. While a great network …

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