Sony-Tata Sky Tussle: Consumers continue to suffer

The fact that television plays an important role in the field of entertainment is known to all. Talking about television, the providers that come to mind are Sony and Tata…

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Global Marketing in light of the on-going Huawei scandal

Huawei Technologies Co., Ltd. is a Chinese multinational telecommunications equipment and consumer electronics company based in Shenzhen, Guangdong, South China. The company is now one of the largest in the…

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100 MB internet for Rs 2: This startup wants to beat Jio at its own game

A 13-month-old startup named Wifi Dabba from Bengaluru seeks to change the game when it comes to cheap and fast prepaid data services by installing 350 routers or ‘dabbas’ across…

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Bharti Airtel to sign deal with Amazon to boost content playing in India.

Bharti Airtel, India’s largest telecommunications services provider, announced a partnership with Amazon for Amazon’s fire TV with voice remote which was launched in India. Airtel is all set to enter…

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Vodafone announces new brand positioning

The telecom brand has undergone a logo and tagline change from ‘Power to you’ to ‘The future is exciting. Ready?’ globally and is promoting it with a new campaign. This…

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Airtel launches online store

In order to survive in the cut-throat competition and to lure the Indian consumers, Bharti Airtel has launched its online store. Through its latest digital innovation, Airtel will offer a…

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Telecom War over Quality and New Services

As there is no scope for prices to go lower, the competition in India’s telecom industry is entering into a new phase of better quality and improved services. Reliance Jio…

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Idea Cellular to launch a new phone for Rs. 2,500

To counter Reliance Jio, Jio Phone, India’s third largest telecom operator Idea Cellular is also planning to launch a new phone in the market. The phone will be priced starting at…

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JioPhone Ripple Effect: More companies plan 4G feature phone

More mobile phone companies are gearing up to launch affordable 4G feature phones by the year-end, anticipating a pickup in demand following Jio’s foray into space. Lava has already launched…

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Airtel highlights the significance of ‘choice of network’ with brand new campaign

Airtel’s latest campaign takes on a refreshing tonality with adorable conversations between kids and brings out some key thoughts about what makes a network “smart”. Smartphone is that incredibly handy…

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