TELECOM

Global Marketing in light of the on-going Huawei scandal

Huawei Technologies Co., Ltd. is a Chinese multinational telecommunications equipment and consumer electronics company based in Shenzhen, Guangdong, South China. The company is now one of the largest in the…

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100 MB internet for Rs 2: This startup wants to beat Jio at its own game

A 13-month-old startup named Wifi Dabba from Bengaluru seeks to change the game when it comes to cheap and fast prepaid data services by installing 350 routers or ‘dabbas’ across…

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Bharti Airtel to sign deal with Amazon to boost content playing in India.

Bharti Airtel, India’s largest telecommunications services provider, announced a partnership with Amazon for Amazon’s fire TV with voice remote which was launched in India. Airtel is all set to enter…

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Vodafone announces new brand positioning

The telecom brand has undergone a logo and tagline change from ‘Power to you’ to ‘The future is exciting. Ready?’ globally and is promoting it with a new campaign. This…

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Airtel launches online store

In order to survive in the cut-throat competition and to lure the Indian consumers, Bharti Airtel has launched its online store. Through its latest digital innovation, Airtel will offer a…

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Telecom War over Quality and New Services

As there is no scope for prices to go lower, the competition in India’s telecom industry is entering into a new phase of better quality and improved services. Reliance Jio…

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Idea Cellular to launch a new phone for Rs. 2,500

To counter Reliance Jio, Jio Phone, India’s third largest telecom operator Idea Cellular is also planning to launch a new phone in the market. The phone will be priced starting at…

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JioPhone Ripple Effect: More companies plan 4G feature phone

More mobile phone companies are gearing up to launch affordable 4G feature phones by the year-end, anticipating a pickup in demand following Jio’s foray into space. Lava has already launched…

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Airtel highlights the significance of ‘choice of network’ with brand new campaign

Airtel’s latest campaign takes on a refreshing tonality with adorable conversations between kids and brings out some key thoughts about what makes a network “smart”. Smartphone is that incredibly handy…

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Airtel Launches Strategic Tie-Up with ‘Baahubali-2’ to Launch Special Products and Content

Airtel has announced its partnership with ‘Baahubali-2’, to roll out special products for the fans. Airtel has launched a special sim with free 4G benefits to enable customers to experience…

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