Bharti Airtel to sign deal with Amazon to boost content playing in India.
Bharti Airtel, India’s largest telecommunications services provider, announced a partnership with Amazon for Amazon’s fire TV with voice remote which was launched in India.
Airtel is all set to enter into a deal with Amazon to distribute the American ecommerce giant’s content through Airtel TV app.
Airtel is also in the process of partnering with other content providers as well including FastFlimz.
Airtel recently acquired a strategic stake in Juggernaut Books. That provides movies and music to e magazines.
Vodafone India and Idea are also entering into similar tie-ups.