Bharti Airtel to sign deal with Amazon to boost content playing in India.

Bharti Airtel, India’s largest telecommunications services provider, announced a partnership with Amazon for Amazon’s fire TV with voice remote which was launched in India.
  • Airtel is all set to enter into a deal with Amazon to distribute the American ecommerce giant’s content through Airtel TV app.
  • Airtel is also in the process of partnering with other content providers as well including FastFlimz.
  • Airtel recently acquired a strategic stake in Juggernaut Books. That provides movies and music to e magazines.
  • Vodafone India and Idea are also entering into similar tie-ups.
Content is emerging as a key factor in India’s intensively competitive telecom market. All these tie-ups and free subscriptions are largely aimed to attract the younger crowd who don’t want to be restricted by traditional TV cable.

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