Vodafone announces new brand positioning

The telecom brand has undergone a logo and tagline change from ‘Power to you’ to ‘The future is exciting. Ready?’ globally and is promoting it with a new campaign.
  • This new positioning is a part of Vodafone’s global rebranding exercise across 36 countries.
  • This campaign is designed to underline the brand’s belief that digital services and technologies play a very vital role in the overall development of society as well as enhancing individual’s life.
  • In order to promote its campaign, the brand has come up with two new commercials featuring an elderly couple that caught everyone’s attention when the brand was promoting its #MakeTheMostOfNow campaign during IPL 2017.
  • Over the years brand Vodafone has been iconic with the much loved Pug and the Zoozoos. This new positioning further strengthens brand Vodafone and takes it to the next level.
  • From saying ‘Hello’ with conversations on the go, accessing the myriad offerings of mobile internet, content, fin-tech to M2M, Vodafone has consistently raised the bar in its offerings to cater to the evolving needs of retail and enterprise customers.
  • The new visual identity will place greater emphasis on Vodafone’s ‘speech mark’ logo. The ‘speech mark’ will now appear as the central graphical focus overlaid on all marketing and marketing communications collateral.
Vodafone’s new brand positioning focuses on the theme of optimism about the future and positions Vodafone as a modern contemporary, inspiring and future fit brand, using the new tagline, “The Future is exciting. Ready?”
Source- http://bit.ly/2zjGpV3

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