Foodpanda is a German mobile food delivery marketplace which operates in 10 countries. The service allows users to select from a local restaurant and places via mobile application or website. It has launched its biggest food campaign till date called as “The Crave Party” for the users.
The campaign was launched with the first offering of deserts at just Rs. 9 followed by snacks at Rs.19 and Biryani at Rs.79.
There is nothing unifying than the love for food and that is what Foodpanda looks to embody.
The main aim is to establish a long-term relationship with the partner restaurant.
The campaign is to celebrate the love for food.
Three films are made to talk about the unpredictable timing and the nature of cravings for delicious food.
The offerings are kept considering the trends and sentiments of consumers and also aligning them with the business objective.
The idea of Foodpanda is to capture market share and satisfy the unusual craving with different offers. It is also trying to establish a long-term relationship with the customers and the partners.