E-commerce giant Flipkart recently rolled out a new campaign #AaoFirPakdeRaftaar to mark a new beginning after the lockdown phase. The campaign aims to uplift the spirits of sellers by addressing the significant roles they play in the lives of consumers while they stay indoors following social distancing. The key intent behind this campaign is to engage with its existing sellers and the entire ecosystem fortifying that they stand by them in this unprecedented scenario.
- The campaign features “AaoPhirPakdeRaftaar” anthem which imparts a sense of hope, trust and togetherness among the local seller community in India.
- The main film showcases the lives of three characters facing challenges in their field of work as an impact of the lockdown portrayed through different stories.
- It features an Ekart executive concerned about going to work, a local seller sceptical about his stock sales and a household father worried about selling his saree stocks.
- These scenarios display the worries and challenges faced by the sellers during the lockdown and a peek of the resurgence as the businesses revitalize through Flipkart.
E-commerce platforms have been at the frontlines for the customers during this pandemic and this campaign by Flipkart provides real-time support to these sellers and proves as a key to keep them motivated and committed to fulfil their roles during the pandemic.