Amazon takes Indian ad innovation to hold global market

  • Amazon is focusing on a number of India-first and India-focused features which are being launched to get more sellers to advertise on the marketplace.
  • The company is seeing good growth in the number of Indian sellers advertising on Amazon.
  • Colleen Aubrey, Global Vice-President, says that Amazon is enabling prepayment in India first, where sellers can set aside funds upfront for advertising. Prepayment was developed because collecting payments later is sometimes challenging in India.
  • Amazon is also experimenting to enable brands that don’t sell directly on it to still advertise, as part of their brand building.
  • The brand would be present on the platform through third-party sellers. Under this project, Amazon has run a campaign with Samsung. The product is ready for a global rollout.

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