It’s all about packaging: Private dairies spend big on branding

Rebranding:
  • Rebranding is the process of changing the corporate image of an organisation.
  • It is a market strategy of giving a new name, symbol, or change in design for an already-established brand.
  • The idea behind rebranding is to create a different identity for a brand, from its competitors, in the market. 
  • Rebranding exercises help firms differentiate their products from others and increase visibility
  • Industry representatives said- rebrandingexercises help firms differentiate their products from others and increase visibility.
  • Indian dairies are revamping the packaging of their products to attract more customers.
  • Private dairies like Heritage, Prabhat, Sterling Agroand Dodla have undertaken the brand revamping exercise and simultaneously increased their advertising spend significantly.
  • Some of them are roping in global brand design firms like DY Works, which has executed design and marketingstrategies for many Indian dairy firms like Amul, Heritage, Prabhat and Kwality , among others.
  • Companies are also undertaking rebranding exercises to bring in design uniformity across their product portfolio.
Source: http://bit.ly/2AxOraKhttp://bit.ly/2jkbUZ6

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