The return of the big fat Indian wedding

A year after DeMo, the wedding season is back with a bang. 
Around the time of DeMo, most of the weddings were rescheduled, the budget was reduced by 50%-80% and the effect of the same left the jewellery and designer wear industry was on life support. The big fat Indian wedding got trimmed drastically.
Fast forward one year:
  • With cash back in circulation and vendors getting used to online payment modes – The big fat Indian wedding is back with a bang!
  • Demand for destination weddings has grown considerably, most of the payments are now made online, families have increased their budgets.
  • According to a report, the Indian wedding industry is about Rs. 1,00,000 crores and is growing at 25%-30% annually.
  • The report pegged the estimated cost of a wedding between Rs. 3 lakhs and Rs. 8 crores.
Trends this year:
  • This season, people are spending less on showing off and more on experiences.
  • Guest lists are shrinking, the decor is getting more personalised, and the amount of spend on photography and travel is increasing.
  • The Jim Corbett park and Mussoorie are emerging as smaller offbeat wedding destinations.
The wedding industry has always survived in a crisis. In 2008 when the Indian economy went through a slowdown. In spite of the recession, the industry survived.
Clearly, this wedding season, it’s not band baj gaya of the negative kind.

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