E-COMMERCE

Paytm rebrands its ‘Postcard’ service to ‘Lifafa’

Digital payments and ecommerce company Paytm, during the celebration of Raksha bandhan, introduced a new service called ‘Postcard’ which allowed customers to go cashless on special occasions. The ‘Postcard’ which is a digital version of ‘Shagun’ allow customers to share cash instantly with each other across the country. The company says that its service registered …

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Pepperfry eyes volume from newly launched furniture rentals.

Furniture and home furnishing market place Pepperfry is all set to offer furniture for rent as it looks to strengthen volumes and increase its customer base. The rental service is offer is available in metropolitan cities like Mumbai, Delhi, and Bengaluru etc. The main motto is to expand customer base. Rental furniture is mainly opted …

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E-tailers to invest heavily in physical stores to fuel next phase of growth

E-commerce sites are now a day moving towards a hybrid strategy to attract more and more customer not only from online portals but also from physical stores. Its been 18 months since the online retailers are expanding their business to offline stores as many are them are looking to become IPO ready in few next …

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Reliance Industries partners with Myntra to co-brand denim collection

Reliance Industries on Friday partnered with fashion e-commerce player Myntra to co-brand its exclusive denim collection Mast & Harbour with the flagship product from the former, RElan FeelFresh. Myntra is one of the fastest growing fashion brands in the country and a great platform to launch apparels made out of innovative technologies. The collection of Mast & Harbour …

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Myntra plans to explore brick-and-mortar stores

Myntra the Indian fashion e-commerce marketplace company founded in 2007 is the country’s largest online fast-fashion retailer and is planning to enter beauty market with a chain of brick-and-mortar stores. Including brands like MAC, Clinique, and Bobbi Brown Myntra is already selling more than 100 brands online. Now Myntra is looking to sell these beauty …

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This is how Amazon’s Saheli plans to be a friend in need for women entrepreneurs

Amazon India announced the launch of ‘Amazon Saheli’ a pioneering programme that is aimed at empowering and enabling women entrepreneurs from across India who will now have a new platform to reach out to new customers. Amazon has launched this in collaboration with SEWA (Self-Employed Women Association) and Impulse Social Enterprise. Women entrepreneurs associated with these partner …

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Chinese fashion e-tailers see increased demand from Indians

 A clutch of Chinese cross-border sites are starting to attract Indian shoppers by offering low-priced fast fashion products. In the past few months, online retailers based in China like SheIn, Club Factory and Alibaba’s Ali Express are estimated to be racking up as many as 10,000-15,000 orders daily on an average. These companies digital spends …

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Myntra banks on its network of kirana stores for last-mile deliveries

Myntra is an Indian fashion e-commerce marketplace company that was founded in 2007 with a focus on personalisation of gifts items and then shifting to online retailing of apparel. Later, in May 2014 it merged with Flipkart. Myntra launched the ‘Mensa Network’ in April this year and has since grown to include 2,000 stores. 40% are kirana shops which it …

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