Chinese fashion e-tailers see increased demand from Indians

 A clutch of Chinese cross-border sites are starting to attract Indian shoppers by offering low-priced fast fashion products.
  • In the past few months, online retailers based in China like SheIn, Club Factory and Alibaba’s Ali Express are estimated to be racking up as many as 10,000-15,000 orders daily on an average.
  • These companies digital spends and targeting done through platforms like Facebook and Instagram helped these sites in India.
  • Most of the specialised online retailers based in India ship out orders ranging between 10,000-30,000 daily.
  • The success of these Chinese e-tailers contrasts the state of local vertical players like Craftsvilla, Voonik, Zivame, which are struggling to survive.
  • Amazon, too, has started shipping products available at its US store into India with additional shipping costs. 
An executive from a logistics company believes that – these sites are performing well because they provide affordable goods to Indian consumers. With growing familiarity of online shopping, people are willing to experiment with buying from international websites.

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