E-commerce sites are now a day moving towards a hybrid strategy to attract more and more customer not only from online portals but also from physical stores.
Its been 18 months since the online retailers are expanding their business to offline stores as many are them are looking to become IPO ready in few next years.
Companies like Pepperfry, Myntra and FirstCry are investing heavily to set up their physical stores.
Pepperfry is already ahead in this race with 23 physical stores which contribute 20% of its sale.
Myntra has also established several offline stores where they are going to sell their as well as partner brands.
Physical stores are the next big things and companies are investing heavily in this. In these stores they are selling their products as well as of partner brands and this concept of taking online store to offline store is attracting people and is contributing to revenue generation.