The ‘Your Food Will Find You’ Campaign Perfectly Elevates Our Brand Positioning: Swiggy’sSrivats TS

  • Swiggy, a food-tech company, has launched its new campaign, titled ‘Your Food Will Find You’.
  • It focuses on the facilities it provides like fast delivery, no minimum order, choicest food options from the best neighborhood restaurants and live order tracking among others.
  • The campaign has been launched across print, outdoor, radio and digital.
  • According to the brand, the ‘Your Food Will Find You’ campaign perfectly elevates their position, while staying true to their vision of changing the way India eats.
  • Swiggy’s target group is made of go- getter with a zeal for life. While they may not have the time to plan their meals, they still want the best and choicest food options delivered at the touch of a button. This is where Swiggy steps in.
  • The ‘Your Food Will Find You’ campaign leverages their superior service attributes and reassures consumers that they no longer have to worry about finding food, Swiggy will do it for them.
Source: http://bit.ly/2kueIBj
Date : 2nd February 2017

 

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