Are brands taking packaging seriously?

  • Packaging also called “the silent salesman” is now considered to be an important marketing tool.
  • Unilever and Coca-cola will be investing more on recycled plastic which will be used for packaging.
  • According to Nielsen analysis, packaging impact is underestimated.
  • Packaging lives with customers throughout the product life unlike other marketing channels.
  • 3D printing has also helped in innovating packaging methods.
  • Desirable packaging helps to build better customer relationships.
  • It is very important to get the look of packaging right as it will be shared through social media.
Date : 02/02/2017


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