Bata is planning to renew focus on the young generation by lining up new launches in youth-oriented space through its sub-brands like Power, Weinbrenner &
The company is partnering with major players like Flipkart, Amazon, Myntra, Jabong & is also focusing on its own portal Bata.in & providing good customer experience at its retails stores.
To encompass style and fashion, Bata is using social media to engage with its younger customers.
Bata, which has a network of over 1,200 stores is adopting a dual strategy for expansion by driving same stores growth and opening new stores in under-served locations and cities.
Bata India plans to open stores focusing on Bata, Hush Puppies, Footin & thereby catering to family, women, men, youth, kids and corporate professionals and entrepreneurs segments.
Bata’s omni channel presence is making it easy for consumers to buy online and collect it at the store, or place a request for a product that consumers can reserve for up to 48 hours for trial in store.