Bata buckles up to attract the youth segment with its sub-brands

  • Bata is planning to renew focus on the young generation by lining up new launches in youth-oriented space through its sub-brands like Power, Weinbrenner &
  • The company is partnering with major players like Flipkart, Amazon, Myntra, Jabong & is also focusing on its own portal & providing good customer experience at its retails stores.
  • To encompass style and fashion, Bata is using social media to engage with its younger customers.
  • Bata, which has a network of over 1,200 stores is adopting a dual strategy for expansion by driving same stores growth and opening new stores in under-served locations and cities.
  • Bata India plans to open stores focusing on Bata, Hush Puppies, Footin & thereby catering to family, women, men, youth, kids and corporate professionals and entrepreneurs segments.
  • Bata’s omni channel presence is making it easy for consumers to buy online and collect it at the store, or place a request for a product that consumers can reserve for up to 48 hours for trial in store.
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