OYO announced the launch of OYO Townhouse. The company has positioned the new category as a friendly neighborhood hotel targeted at millennial.
Besides outstation guests, OYO Townhouse will be available to residents staying in the vicinity who can use these properties as an alternative workspace and access them for their cafe, their lounge and retail store which will offer exclusive merchandise like apparel, toiletries, and stationary.
The tariffs for OYO Townhouse will be upwards of Rs 3500.
OYO plans to launch 250 Townhouse properties with over 10,000 rooms across 12 cities in India by the end of 2017.
OYO Townhouse will address the demand supply gap of quality living spaces by creating equilibrium between location, comfort and pricing.
