- Advertisement is an art of promoting the services.
- Good or bad advertisement is a part of PR.
- Advertisements are made in order to connect with the audience and to expand their reach.
- Since the ad agency tries to be creative in order to grasp attention, this is the only reason there could be some controversial advertisements and not because they are promoting harmful message.
Advertisements are messages paid by the individuals who are expected to influence or impact individuals who are the users of the products or services. Advertising was consistently present already, however, individuals couldn’t understand there were commercials that occurred by means of paper, magazines, diaries, bulletins, radio, TVs which was done generally. After a specific timeframe digitalization began and afterward ad was done through messages, online media, and so forth conventional publicizing is the best way to associate with especially for crowds who can’t get to the web in distant districts and to the individuals who are not well informed. Although one thing is certain that traditional advertising may or may not possibly exceed the advantages of digital advertising depending upon the intended interest of the target audience, objectives, and accessible promoting spending plan.
Advertisements have three essential destinations which are: to inform, to convince, and to remind.
- Informative publicizing: It helps to create awareness about the brands, services, ideas and products. It announces new products and programs and can educate people about the attributes and benefits of new or established products.
- Persuasive Advertising: It tries to convince customers that a company’s services or products are the best, and it works to alter perceptions and enhance the image of the company or product. Its goal is to influence consumers to take action and switch brands, try s new product or remain loyal to the current brand.
- Reminder Advertising: It reminds people about the need of product or service or the features and benefits it will provide when they purchase promptly.
The most recent advertisement on CRED in which the video campaign highlights entertainer Jim Sarbh expressing “When you cover your Credit Cards bills on CRED, you procure CRED coins. Use them to guarantee cashback and rewards. I know this sounds crazy. It resembles saying Rahul Dravid has outrage issues.” Later on, Dravid shows up on the promotion wherein he is baffled by the Bengaluru traffic as he is stuck in the traffic jam. He was seen yelling at individuals from his vehicle, tosses coffee at the window to the vehicle adhered close to him breaking the side mirror of the vehicle with the bat which was directly close to his vehicle, and afterward yelling as “Indiranagar ka Gunda hu main” on the top of his vehicle.
Through this commercial there is a parcel of sayings by the netizens-one bunch of individuals express that this ad supports foul language, tossing coffee at the vehicle adhered close to him which had lady driver in it and above all it salutes the protagonist for such magnificent conduct as he is promoting “gundagardi” and everybody should feel raised by this as they feel that only for the YouTube views advertisements are promoting incorrectly thoughts. Whereas there are other set of people who have consider this ad campaign as a mere meme material and there is already bandwagon of meme and social media marketing on Rahul Dravid as “Indiranagar ka gunda”. So, this shows as while some applauded the celebrity usage methodology and the entertainment factor of the advertisement criticized it for wasting of cash as it depicted the wrong message and in a roundabout way, they couldn’t unravel Cred’s situating and what is it attempting to sell in the advertisement.
So, the inquiry is that do advertisements like these promoting violence? If advertisers are to profit and benefit from their roles as cultural intermediaries, they must shoulder their responsibilities as well. It is essentially on how we accept the advertisements as and how much intake one accepts it into themselves as it is a simple commercial and they conceivably make such promotions for adding humour content in it.
Advertisements are a great way to make people aware of products, issues and more. But has advertising become a problem for society? The sponsor will likely attempt to get into the purchaser’s brain and impact their musings and choices. In any case advertising is acceptable in light of the fact that it talks about the new item as we can’t go for shopping on regular routine so through ads we find out about the items. In the second up certain individuals may find that they are being cheated or the promotions are spreading the corrupt messages but it is only in the perception as to how we take the ads as. Advertisements are made for the sole reason to sell the results of a specific brand so in some cases it very well may be out there yet one should take the promotions with a legitimate attitude rather than digging out the worst.
Advertisements is far from being harmful or harmless. It is not a mere mirror image. Its power is getting great increase and not to brainwash people. There is a great argument against advertising, those who say YES, advertising is harmful have many justifiable concerns which are as follows-
- Unrealistic body image expectations
- Creating an unnecessary need
- Targeting shoppers using violence
- Cluttering lives with endless messaging
Just like most professions, advertising is a double-edged sword. Yes, it can be harmful, but it can also be extremely beneficial to society that can include-
- Spreading awareness of public health concerns
- Funding free content
- Keeping prices competitive
- Helping business develop and employ more individuals
It is essential to have a solid marketing plan in order to carry out the business and to succeed in the business one must need to advertise the products and services effectively. The real meaning of a good and an awful ad is-it is essential to comprehend what makes a specific commercially viable or great with the goal that one can tailor their own advertising plans and accomplish better outcomes and bad advertisements are made when business don’t set aside some effort to imagine their client’s perspective and find what addresses the client’s questions or what they are keen on. Good advertisements are designed to emotionally connect with the target audience by adding a creative element to it. Now here taking into consideration the Cred advertisement that is a topic of discussion, people could connect easily with the advertisement as it had creative and humorous content and, in this way, the advertisement has created the opportunity in order to strongly persuade the consumers to want the product or service and in this way the individuals are likely to recognize their need for it and make the purchase. Factors of good advertisement can include-
- Making the ad unforgettable
- Effective Targeting
- Entertaining the audience
- Creating a style that is attention-grabbing
- Writing a decent copy
- Coming up with an effective tagline
- Having a robust decision to action
In general, there are two broad classes of ads that are intellectual and information-based or emotional or experience-focused. A decent emotional ad will lure the viewer to take the action that the brand wishes them to take. This is effective because they want a fruitful action and until then no person takes action. Regardless of the kind of ad, all of them got to persuade the client. This will solely be achieved only when there is a strong belief and content towards it by the customer. To do this, you need to tell the customer what they already apprehend or suspect or remind them of their past experiences. The idea behind making such advertisements are that the more negative comments brought on by an ad, the more likely it is to be effective. The ad is likely to be reaching the desired customers who aren’t complaining but taking note if it generates criticism. When most consumers think of bad advertisement it is one of the two main contexts: offensive or low production quality. It would be slightly more memorable either way if ad campaigns fall into these two categories.
If a brand is looking for visibility, then the brand would possibly argue that it doesn’t matter if consumers remember the brand from the poorly performing or negative ad campaign. Just the fact and the main goal for creating that advertisement in this way was that the ad will be remembered and so the job is done. Despite the potential harms of poorly created content or arguable content, there is a silver lining. As critical as consumers are, media is also cyclical which means that a huge majority of content is commonly conferred as viral or trending, so the brand’s long-run effects might not actually be that drastic. Consumers will get a way to interact with a brand even if it is bad content or failed advertisement campaigns or if it is giving some negative context.
These good and bad advertisements can help to learn the strategies to use and the mistakes to avoid. It’s always good to be mistaken on the aspect of prudence, social consciousness, and awareness as there are no set rules in making smart advertisements. In summation, advertising has each positive and negative aspects to it and its worth noting, but without it, society would probably be worse for wear. Glorifying or enticing men and women, and sex and violence are prevalent in several aspects of society including movies, TV series, video games, and even homemade YouTube videos is not the only outlet for advertising.
So, back to the original question. Is advertising harmful to society? The simple answer doesn’t exist. But the more complicated one seems to be that the benefits outweigh the negative for now. Whom the ads and campaigns are targeted on is the most important distinction between good and bad advertising as we all view the world through our own eyes and experiences! I am positive that advertisement is growing very fast in contemporary society and it encourages economy to develop. We could say that it is a necessary evil and a part and parcel of our lives. It might be a way of PR trying to make light of the negative situations, especially when bad content is sometimes more memorable than positive or neutral ad campaigns. So, there is no doubt in saying that “All PR is good PR”