Influencer marketing involves endorsements and merchandise placements for the corporate to make their brand reach a wider scale. One negative incident will tarnish the image of all the other several brands. Additionally, the pandemic condition had an impact on the marketing structure of FMCG companies. According to the reports, 85% of the FMCG firms have […]
Are FMCG firms facing Negative Influencer Marketing Impact? Read More »
Advertising standards council of India (ASCI) has received eight complaints of advertisements which potentially violates of ASCI code over the past thirty days. These include beer, whisky, and white liquor brands. The council has been intensely monitoring the activities of possible surrogate advertising during IPL. They have placed daily updates on the monitoring of alcohol
IPL: ASCI look into advertisements for liquor brand extensions Read More »
The former Indian skipper and India’s most successful captain in limited-overs cricket, MS Dhoni, bid his goodbye to international cricket leaving his fans feeling emotional all around the country. Soon after that the social media buzzed with his name and #DhoniRetires hashtag was trending with tributes flowing from all quarters by cricket enthusiasts remembering his
Brands Bidding Farewell to Dhoni Read More »
When we talk about B2B marketing, there are a few questions that come up to our mind, what is it? How is it done? Who does it? In this article you’ll find the answers to a few of these questions. Business to Business marketing (of known as B2B marketing) involves the sale of one company’s
B2B Marketing- How and About? Read More »
“Always a Beardo is all about being proud of your beards”- the men’s grooming product brand, Beardo has rightly given the message to the world and have met every challenge head-on. Beardo was the result of a need to introduce products that specifically cater to take care of the beards of young men who
Beardo celebrates the Quarantine Beard Read More »
Covid19 crisis and lockdown led Media companies to major cash crunch as many advertising categories have either stopped or deferred their campaigns. The Broadcast Audience Research Council of India’s (BARC India) latest tranche of TV viewership and Advertising volume data reveals that ad-volume has shown a degrowth of 26 percent in 1st week of
The whole world grappling with the COVID-19 pandemic and the businesses, industries and economies have come to a sudden halt due to the complete lockdowns and social distancing. It is impossible to not see its impacts on mobile marketing and advertising sector along with other sectors. As the world creates new systems for dealing with
COVID-19 impacting mobile marketing and advertising industry Read More »
In this situation of pandemic COVID 19, people have started panicking over fake news spread through various communication modes specially whatsapp. The fake forwards range from jokes to videos to news. To control the panic and spread of unauthentic news, two of the most popular media houses, Times of India Group and Dainik Bhaskar have
The global crisis of Covid-19 has led marketers to start thinking beyond the near term. This is the time for the brands to stay socially relevant and display concrete actions impacting the lives of others positively rather than being opportunistic. Companies can substantiate how they want to stay close to their customers by working
Brands responding to corona virus crisis: Being thoughtful and Relevant Read More »
Amidst a 21 days lockdown across India due to COVID-19, everything has come to a sudden halt and brands are no exception. Since all new ad promotions and shoots are on hold, brands have decided to work more with content creators and influencers as the engagement levels on all social media platforms are at
Brands leveraging Digital Media amid Lockdown Read More »
