The whole world grappling with the COVID-19 pandemic and the businesses, industries and economies have come to a sudden halt due to the complete lockdowns and social distancing. It is impossible to not see its impacts on mobile marketing and advertising sector along with other sectors. As the world creates new systems for dealing with […]
COVID-19 impacting mobile marketing and advertising industry Read More »
In this situation of pandemic COVID 19, people have started panicking over fake news spread through various communication modes specially whatsapp. The fake forwards range from jokes to videos to news. To control the panic and spread of unauthentic news, two of the most popular media houses, Times of India Group and Dainik Bhaskar have
The global crisis of Covid-19 has led marketers to start thinking beyond the near term. This is the time for the brands to stay socially relevant and display concrete actions impacting the lives of others positively rather than being opportunistic. Companies can substantiate how they want to stay close to their customers by working
Brands responding to corona virus crisis: Being thoughtful and Relevant Read More »
Amidst a 21 days lockdown across India due to COVID-19, everything has come to a sudden halt and brands are no exception. Since all new ad promotions and shoots are on hold, brands have decided to work more with content creators and influencers as the engagement levels on all social media platforms are at
Brands leveraging Digital Media amid Lockdown Read More »
The American consumer goods giant, Proctor and Gamble, is home to iconic and trusted brands such as Whisper, Head and Shoulder, Gillette, Olay and many more serving customers across the globe. The Personal Care brand of P&G recently came up with a campaign #WhatsYourRepeat embracing women and inspiring them. The introduction of Gillette Venus
Gillette Venus launches #WhatsYourRepeat Campaign Read More »
Gearing up for the upcoming ‘World Sleep Day’ (13th March 2020), Duroflex Mattresses has launched #YawnOffSleepOn campaign, asking everyone to send them their yawns so that they can in return send good sleep. Being a customer centric and caring brand, Duroflex is trying to spread awareness on the importance of sleep. They are
Duroflex Mattresses launch ‘Yawn off Sleep on’ campaign Read More »
The high-performance tyre manufacturers and exporters, TVS Srichakra Ltd unveiled their new brand, TVS Eurogrip in August 2019 to cater to the needs of the millennial customer base. Recently the brand has come up with an Instagram illustrator campaign naming #NeverGetTyred. The campaign embarked on February 11 on the official Instagram page of TVS Eurogrip
TVS EUROGRIP ASKS PEOPLE TO “NEVER GET TYRED” IN INSTAGRAM CAMPAIGN Read More »
Burger King caused a stir with the launch of its global campaign that features its prized Whopper burger decaying over a 34-day time frame. The message is clear, the brand is removing artificial preservatives from its signature burger. This ad breaks all the rules of meal promotion, which for the most part includes beautifully-shot items
Burger King’s mouldy Whopper: Brave or an ad industry in-joke? Read More »
With Digital Payments soaring in India, homegrown digital payment companies Paytm and PhonePe plan to spend a combined ₹ 2000 crore on marketing this year. They are aiming to increase their credibility and promote products to a wider consumer audience. While Paytm has earmarked ₹ 1200 crore for marketing, PhonePe Plans to spend ₹ 800
Paytm and PhonePe to spend ₹ 2000 crore on marketing this year Read More »
Adidas kicks off 2020 by inviting the planet to reimagine sport, challenging old stereotypes and celebrating movement of all types. Inspired by the assumption that sport has evolved, the brand’s new Spring/Summer 20 collection asks its community of girls to define what sport means to them. The campaign is inspired by the belief that sport
Adidas launches campaign for its new Women’s Collection Read More »
