Five years ago, Apple and Samsung cornered much of the premium market, and Chinese phones ruled the affordable range. But things started changing with the entry of OnePlus. The brand built its consumer base purely through digital sales, and today that consumer base is a burgeoning community. Now, OnePlus’s focus has changed from community building to …
Uber Eats, the food delivery unit of Uber, has said that it is focusing aggressively on expanding its presence in India, a market that is expected to become a USD 15 billion opportunity by 2023. The company, which competes with the likes of Zomato and Swiggy in India, said that it has added thousands of …
Uber Eats focuses on aggressive expansion in India Read More »
People in the communication business have a responsibility to evolve the narrative. Creative thought nurtures diversity. The scripts that emerge in advertising are still full of stereotypes. The problem is the prevalent breadwinner complex in reel, when in the real world more and more people are sharing the load at work and at home. Brands …
The changing narrative around Man in Indian advertising Read More »
Diet Coke has launched a new ad campaign that sees grannies entering the Era of Dating App. Diet coke is launching this campaign just three months since its last ad “Tongue-In-Cheek” launched, it seems to target both loyalty drinkers and new stream of fans. • The campaign is created by Wieden and Kennedy London which …
The Holy Month of the Islamic Calendar marks the spirit of people dedicating their time and soul towards fasting, introspection, and prayers. Ramadan is all about abstaining oneself from any evil. Observing Ramadan, at an individual level is about renunciation and growth. Brands have understood this concept really well and have stepped forward to market …
Unilever’s Lifebuoy has been around for 124 years, and the brand has tried to convey only one message in the past 100 years or so, “Tandurusti Ki Raksha”. Holding the pride of being India’s first bathing soap, Lifebuoy began its branding journey in 1965 alongside Lowe Lintas. The first ever print ad of Lifebuoy showed …
Where there is Lifebuoy, there is Brand consistency Read More »
Ever wondered what could be the mystery behind the longest-lived and longest-reigning British monarch as well as the world’s longest-reigning Queen (Queen Elizabeth II), the female head of state? Well, apparently Duracell has the answer! 65 years, 1 Queen and 11 U.S Presidents-The video that has been currently doing rounds on the internet has gained …
Award-winning movement #ShareTheLoad by Ariel has been unearthing the reality of inequality within households since 2015.They have recently launched the third season recently as more work needs to be done to diminish gender equality,The issue that has been raised through the most recent edition – “Are we teaching our sons, what we teach our daughters?” …
In Marketing communication context is also known as “Fine print”. Fine Print is the less noticeable text in contract or document. The use of fine print is a common advertising technique in certain market niches, particularly those of high-margin specialty products or services uncompetitive with those in the mainstream market. Advertising insurance brands and their policies on TV …
Subliminal advertising is the use of subtle messages to evoke the subconscious of the people, inducing them to hold a favorable stand over a product. There has been a lot of controversy revolving over this form of advertising. While on one hand, we have a faction of people disbelieving that such a thing exists; on …
