The American consumer goods giant, Proctor and Gamble, is home to iconic and trusted brands such as Whisper, Head and Shoulder, Gillette, Olay and many more serving customers across the globe. The Personal Care brand of P&G recently came up with a campaign #WhatsYourRepeat embracing women and inspiring them. The introduction of Gillette Venus […]
Gillette Venus launches #WhatsYourRepeat Campaign Read More »
Gearing up for the upcoming ‘World Sleep Day’ (13th March 2020), Duroflex Mattresses has launched #YawnOffSleepOn campaign, asking everyone to send them their yawns so that they can in return send good sleep. Being a customer centric and caring brand, Duroflex is trying to spread awareness on the importance of sleep. They are
Duroflex Mattresses launch ‘Yawn off Sleep on’ campaign Read More »
The high-performance tyre manufacturers and exporters, TVS Srichakra Ltd unveiled their new brand, TVS Eurogrip in August 2019 to cater to the needs of the millennial customer base. Recently the brand has come up with an Instagram illustrator campaign naming #NeverGetTyred. The campaign embarked on February 11 on the official Instagram page of TVS Eurogrip
TVS EUROGRIP ASKS PEOPLE TO “NEVER GET TYRED” IN INSTAGRAM CAMPAIGN Read More »
Burger King caused a stir with the launch of its global campaign that features its prized Whopper burger decaying over a 34-day time frame. The message is clear, the brand is removing artificial preservatives from its signature burger. This ad breaks all the rules of meal promotion, which for the most part includes beautifully-shot items
Burger King’s mouldy Whopper: Brave or an ad industry in-joke? Read More »
With Digital Payments soaring in India, homegrown digital payment companies Paytm and PhonePe plan to spend a combined ₹ 2000 crore on marketing this year. They are aiming to increase their credibility and promote products to a wider consumer audience. While Paytm has earmarked ₹ 1200 crore for marketing, PhonePe Plans to spend ₹ 800
Paytm and PhonePe to spend ₹ 2000 crore on marketing this year Read More »
Adidas kicks off 2020 by inviting the planet to reimagine sport, challenging old stereotypes and celebrating movement of all types. Inspired by the assumption that sport has evolved, the brand’s new Spring/Summer 20 collection asks its community of girls to define what sport means to them. The campaign is inspired by the belief that sport
Adidas launches campaign for its new Women’s Collection Read More »
On the occasion of 71st Republic day, the Adani group launched the #Livetheconstitution campaign. It aims to revisit the Preamble to the Constitution of India where Preamble highlights the fundamental values and guiding principles of our C It also represents the political, moral, and religious values, the pillars of the C It highlights the determination
#LiveTheConstitution campaign launched by Adani Group Read More »
Five years ago, Apple and Samsung cornered much of the premium market, and Chinese phones ruled the affordable range. But things started changing with the entry of OnePlus. The brand built its consumer base purely through digital sales, and today that consumer base is a burgeoning community. Now, OnePlus’s focus has changed from community building to
OnePlus’s community engagement decoded Read More »
Uber Eats, the food delivery unit of Uber, has said that it is focusing aggressively on expanding its presence in India, a market that is expected to become a USD 15 billion opportunity by 2023. The company, which competes with the likes of Zomato and Swiggy in India, said that it has added thousands of
Uber Eats focuses on aggressive expansion in India Read More »
People in the communication business have a responsibility to evolve the narrative. Creative thought nurtures diversity. The scripts that emerge in advertising are still full of stereotypes. The problem is the prevalent breadwinner complex in reel, when in the real world more and more people are sharing the load at work and at home. Brands
The changing narrative around Man in Indian advertising Read More »
