ADVERTISING

With every passing day, the impact of social media and advertising is playing a humungous role in influencing people in various ways – be it right, or wrong. This case provides an insight into one such scenario. Metro trains in Melbourne had a problem, the death toll of young people dying and getting injured due […]

In the end of the 1950s, when advertising was surging through the creative revolution, Doyle Dane Bernbach (DDB) published an ad in lifestyle magazine that changed the face of advertising eternally.  Volkswagen chose DDB to advertise their brand – VW beetle. The account was handled by Helmut Krone, the then art director of ddb. ·Krone

Advertisement Standards Council of India is a self –regulatory voluntary organization of advertising industry in India. The organization is committed to ensure the protection of the interest of consumers. Advertising sector watchdog ASCI investigated complaints against 208 advertisements in June, of which 179 were regarding misleading claims including those of Reliance Jio, SpiceJet, PepsiCo India, Hindustan Unilever, among others. PepsiCo India’s

Strategic marketing techniques play a very important role in order to create an effective brand.  It is must for a brand to create its unique image in the minds of a consumer which will encourage people to buy your products and services. “Good marketing makes the company look smart. Great marketing makes the customer feel

The world of marketing is fiercely competitive. While creative advertisement might be entertaining, comparative advertisement, one of the aggressive forms of marketing, is a whole new ball game altogether. Nowadays, Dabur and Emami are in news. Dabur is the market leader with a share of 58% in the category of chyawanprash. It also manufactures sugar-free

Coca-Cola –A renowned FMCG brand is known for its beverages and successful campaigns across the globe such as SHARE A COKE & HAPPINESS MACHINE. In 2015 Coca-Cola designed an intriguing “drinkable” marketing campaign. They collaborated with Shazam app which helped people enjoy coke zero through technology and also with NCAA® Men’s Final Four® In Indianapolis.

People come across various advertisements in their everyday life. Waking up in the morning and freshening ourselves with a newspaper which has priority feature of advertisements on the front page. It doesn’t matter to a brand if people are fooled as long as their marketing strategy succeeds in increasing the sales. Subvertising is the practice

In a world riddled with prejudices, the LGBT community is often targeted with homophobic language. Unnecessary slurs and expressions that make fun of homosexuals exist all around the globe. The one widespread in Brazil is “This Coke is a Fanta”. It seems like an innocent joke from a distance but is far more than that.

In this era of digitalization traditional method of advertising is on the verge of extinction. In today’s world, all you have to do is to get in touch with customers to create a story to engage them with your products or services. The media channels such as outdoor, radio, web, social media, apps and more

Pepsico and Coca-Cola which are two major players in the soft drinks market have started to go toe-to-toe with each other to gain their lost market share. Since the last couple of months Pepsico is in the process to frame some aggressive strategies to rectify their disappointing results. Pepsico is lagging behind Coca-Cola when it