Uber Eats focuses on aggressive expansion in India
Uber Eats, the food delivery unit of Uber, has said that it is focusing aggressively on expanding its presence in India, a market that is expected to become a USD 15 billion opportunity by 2023. The company, which competes with the likes of Zomato and Swiggy in India, said that it has added thousands of restaurant partners across the 44 cities it operates in.
Currently the company is looking at expanding its presence in India which is fundamental to its growth and where it has a stable and massive rides business. Uber Eats Head of Operations India and South Asia, Bansi Kotecha states that the company doesn’t see a reason why it can’t capitalise the business and grow further exponentially, which it has been doing over the last one year. Further he says, “It’s a massive market, we are (all) still collectively scratching the surface of potential of the market. There is space for all the players to be around as long as you are relevant, there is merit. We are aggressively expanding, so I’m not worried about how we are placed”.
In the Q3 2019, Uber Eats India business dragged down the food delivery arm’s adjusted net revenue by 0.4 per cent. The food-tech industry is growing at a strong pace and is expected to reach USD 15 billion by 2023. Uber Eats emphasizes that there has been a shift in use cases with people moving from occasional ordering of dinner to now using delivery platforms for ordering breakfast, lunch and even snacks. Further, Mr. Kotecha adds, “the size of the market is big enough and if you look at the current penetration, we have a lot of miles to cover. We are focussing on our product and hopes to make it happen”.
The company has recently launched a new marketing campaign ‘#EatsNewEveryday’ featuring Alia Bhatt and Dulquer Salmaan. The one-month campaign targets consumers between the ages of 18-25 years and will be visible across various media. The campaign aims to create awareness and generate brand love amongst consumers, especially youth who’re looking for convenience and want to maximise their experiences on the platform. It is clear that the Company knows what its consumers love and plans to provide an easy access to great food choices every day.