After 32 years Hindustan Unilever has come up with a new detergent ‘Love & Care’ for premium fabrics such as silk, chiffon etc. The growth of detergent market over the past 3 years has been driven by the higher priced segment. The launch comes as a part of HUL’s ongoing premiumization strategy. They devised […]
HUL will provide Love and Care to our prized premium fabrics Read More »
Doritos drops a new surprise by dropping its name and logo being confident that the users will recognize the iconic brand even without them. For the announcement, they used a very surprising reveal idea to diminish the brand to a single icon of a red triangular Dorito Chip. Counting on the exemplary status
Doritos drops its Logo and Name in the latest campaign Read More »
Facebook Inc transcribes audio clips from users of it’s services by outsourcing from contractors. After confirming that this was the truth, the company said that they had stopped doing the same, Bloomberg reported. The Report also suggested that, the users who chose the option in the Messenger App to get their Voice Chats transcribed, were
Facebook pays a third party to transcribe Users’ Audio Read More »
On 4th August, everyone celebrated Friendship day, and brands jumped right into the bandwagon. The most successful brand in the digital era is always going to be the one which can pull the right emotional strings at the right time. In a country like India, ‘emotion’ plays a major role with the audience, be it
Brands bond with audience on Friendship Day Read More »
Following the concept of AFFILIATE MARKETING, Admitad has created a unified marketing platform for advertisers and publishers. It manages and affiliates duties and programs for various brands across the globe. Manyavar has partnered with Admitad India to augment its online marketing strategy and pan-India online presence and consumer base. Admitad India assists brands to reach
Manyavar shook hands with Admitad India to enter Affiliate Marketing Segment Read More »
India’s market for luxury cars shrank by a quarter due to the slowdown in economic growth, the recent government move that increases the tax outgo of individuals earning more than Rs. 2 crore and uncertainty during the elections, which made the buyers cautious. Statistics: 15000 to 17000 Luxury cars were sold in the first half
India’s Luxury Car Market shrinks by a quarter Read More »
The Belgian beverage Anheuser-Busch InBev, the world’s biggest brewers and United Breweries are powered launch Budweiser 0.0 and Hoegaarden 0.0 their flagship brands in India which will compete against leading brands of India Coco-Cola and PepsiCo. These Brewers wish to give various options to their audience in this segment as it will give them an opportunity to chug on
Rise of Zero Alcohol Market in India Read More »
Launched in 2017, FaceApp is a neutral portrait editing technology that lets one improve their selfies with various filters available for free in the application. Although, it was launched a couple of years ago, FaceApp has recently become the buzz, with everyone using it, and also sharing their pictures on social media. Brands have joined
FaceApp – A peep into the future Read More »
#ICCWorldCup2019 has been one of the most nail-biting events of this year, but with tension high as ever on the ground, arch-rivals PepsiCo and Coca Cola had their own war going on both inside and outside the ground for better brand recall. Both the brands were secretly sizing up each other both online and offline
Battle of Brands: Pepsi and Coke fight for the mind recall count Read More »
In a country like India, which is filled to the brim with orthodox families, it is difficult to advertise for condom brands. These ads are often met with scorn and disgust, which makes advertising on mainstream media like TV or print ads becomes a challenge. But on the same note, it is imperative for brands
Condom brands leverage social media to connect with audience Read More »
