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An ode to the superheroes – Brands’ celebrate Father’s Day

The times have changed drastically when Father’s Day used to be celebrated without much of a buzz, brands in today’s era ensure that the superheroes of our lives are properly celebrated. This Father’s Day too, various brands jumped into the bandwagon by celebrating the occasion by trying to emotionally connect with their audience.  The wishes …

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Marketing with Thrones

It is not the strongest of the species that survive, or the most intelligent, but the one most responsive to change. Experiential marketing isn’t about creating the biggest spectacle or employing cutting-edge technology. It’s about resonating with people, and people can be fickle. Marketers who are able to evolve their offering to suit the fluctuating preferences …

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Go IndiGo!

Low-cost airlines, the pioneers of brief discomfort at bargain prices, have struggled to master long-haul flights. Now one of the world’s most successful budget carriers is considering cut-price business class seats as a way into the Europe-Asia market. IndiGo, which currently flies as far as Istanbul, is mapping out an ambitious long-distance network. The airline aims …

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