Campaigning with ‘Content’

As the election season is approaching, India’s two biggest political parties have thrown the traditional ideas of how to attract voters out the window. The stories candidates tell have a…

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Brands team up with Kids to take on Exam Pressure

This is that time of the year when you can see kids constantly inside their homes, sunk by the weight of their books, and staying away from the radar of…

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Copyright Reform Approved

The European Parliament has embraced questionable copyright changes advocated by news distributers and the media business, conveying a hit to the tech giants that campaigned against it. European officials were…

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In September 2018, Dunkin’ announced on its social channels that it would be dropping the word “Donuts” from its name. The move is undoubtedly part of an ongoing strategy to…

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Emotional Marketing

Good marketing makes the company look smart. Great marketing makes the customer feel smart. It is truly said that you can’t sell anything if you can’t tell anything. Emotional marketing…

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Gillette – The best a Man and Women can Get

Gillette’s newest campaign with a tagline of ‘The Best a Man can Get’ was meant to target the male audience, but it engaged the female audience as well. Eventually, it…

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When disaster strikes online

The internet has always been social, but what it has truly revolutionized is the pace, scale, and cost of communication. You can send more messages to more people, more quickly…

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Croma experiences benefits of digital space

Croma is an infinity retail store of electronics owned by Tata Group.  It has its presence in 21 cities and, 112 stores across India. They have an e-commerce portal which…

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Brands Do Sell Freedom

One of the two most patriotic days of the year arrives on Jan 26, and like each year, brands have taken the opportunity to roll out their contributions to Republic…

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Marketing to Gen Z

Step aside Millennial, Generation Z is the focus. Gen Z is the most diverse generation yet; they are expected to comprise 32 percent of the global population in 2020, outnumbering millennial, who will…

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