FaceApp – A peep into the future

Launched in 2017, FaceApp is a neutral portrait editing technology that lets one improve their selfies with various filters available for free in the application. Although, it was launched a…

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Battle of Brands: Pepsi and Coke fight for the mind recall count

#ICCWorldCup2019 has been one of the most nail-biting events of this year, but with tension high as ever on the ground, arch-rivals PepsiCo and Coca Cola had their own war…

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Condom brands leverage social media to connect with audience  

In a country like India, which is filled to the brim with orthodox families, it is difficult to advertise for condom brands. These ads are often met with scorn and…

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ICC World Cup brand campaigns

ICC World Cup is a once in a four-year event, and all the hype created is totally worth it. Cricket may not be the national sport of India but it…

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Game of Errors – Ariel makes a silly grammatical error

Internet is one of the most dangerous and effective of tools in today’s era, it is as necessary for brands, as it is for individuals to keep themselves digitally updated….

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An ode to the superheroes – Brands’ celebrate Father’s Day

The times have changed drastically when Father’s Day used to be celebrated without much of a buzz, brands in today’s era ensure that the superheroes of our lives are properly…

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Marketing with Thrones

It is not the strongest of the species that survive, or the most intelligent, but the one most responsive to change. Experiential marketing isn’t about creating the biggest spectacle or employing…

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Go IndiGo!

Low-cost airlines, the pioneers of brief discomfort at bargain prices, have struggled to master long-haul flights. Now one of the world’s most successful budget carriers is considering cut-price business class…

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What’s trending? – #Movie Marketing

  Movie marketing has the power to influence and position a concept in the mind of the audience. In India, film industry is very cumbersome and is continuously flourishing since…

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The Dawn of new-age Politics

India as a country has always been fascinated and inspired by movies. Film stars in this country have always had ardent and dedicated fan base, a relationship which goes beyond…

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