HDFC Life, a life insurance provider, has unveiled a campaign that brings out the importance of self-reliance and financial independence. The TVC for the campaign shares the thought of ‘Apno ko apne dum pe jeena sikhao’. Through this hard-hitting campaign, the brand wanted to go back to the basics of why insurance is purchased in […]
Indian Hotels Company (IHCL) to bring all its hotels under a single brand – Taj Hotels Palaces Resorts Safaris. IHCL’s Taj Hotels, Taj Palaces, Taj Resorts and Taj Safaris will be clubbed under a single identity. The new brand identity will honor the renowned legacy of Taj in a structure creating greater brand resonance with
Indian Hotels Company to bring all hotels under Taj brand Read More »
According to a new research, brands with simplest propositions, comparatively grow and prosper faster. Consumers feel that brands with simple propositions saves their time. Offering a straightforward shopping experience that meets consumers’ weekly shopping needs – without confusing them with complex promotions – is central to Aldi‘s, (a global leading discount supermarket chain) simplicity. According to the brand,
Consumers will spend more on simple brand experiences Read More »
Enjoy this dramatic video on the reality of a salesperson explained using various Bollywood songs.
Life Cycle of a Salesperson Read More »
Can you imagine this Dog, Bodhi has become the internet sensation worldwide for his modelling of Menswear apparels. This tells us Marketing has crossed its boundaries.
Marketers need to shift their focus now to understand the need, aspirations, and behavior of Generation Z, who are also called ‘Post-millennial’ or ‘Centennials’ those are born between the years 1997 to 2011, according to a new report. According to a global research agency, Kantar Millward Brown, to get accepted by Gen Z, brands need
Gen Z to Give Marketers a Run for Their Money Read More »
What if someone tells you that you can get paid monthly just by watching web series or shows. Yes, Netflix does that. Netflix, the exponentially growing company actually hire employees to just watch their series of shows, who are called as “Taggers” These Taggers are indulged into Binge watching of shows like ‘House of Cards’
This Netflix job pays you to watch Netflix at home: A career goal on a whole new level! Read More »
Today’s marketers are here developing solutions even through marketing. Called- ‘youtility marketing’, its marketing so useful that you would pay for it. Many examples exist in this context of marketing, where people would actually want to be exposed to it.Here are a few clever campaigns- 1. Lowe’s Fix in Six This series of Vine videos
YOUTILITY MARKETING Read More »
The Indian consumer has been on the radar for brands across the world. With the country still showing healthy growth rates amongst a sea of gloom, brands from categories ranging from budget to premium have been looking to the Indian consumer for growth. The key question on every leader and marketer’s mind now would be,
New Year, New Consumer Read More »
The popular game Assassin’s creed has arrived with its movie version of game and promoted the same with trailers, posters, interviews with star MICHAEL FASSBENDER. Apart from the conventional way of marketing, Assassin’s creed adopted the new marketing strategy, it sets up Ocuclus Rift VR headset from facebook and created a buzz all around regarding
Assassin’s Creed Tests a New Marketing Ploy: Virtual Reality Read More »
