HDFC Life

  • HDFC Life, a life insurance provider, has unveiled a campaign that brings out the importance of self-reliance and financial independence.
  • The TVC for the campaign shares the thought of ‘Apno ko apne dum pe jeena sikhao’.
  • Through this hard-hitting campaign, the brand wanted to go back to the basics of why insurance is purchased in the first place; to protect your loved ones and their dreams from untoward uncertainties.
  • HDFC Life has always stood for their proposition of ‘Sar Utha Ke Jiyo’ – living an independent life of pride.
  • Focusing on the evolution of a woman and her journey to self-reliance the new brand campaign the brand will further the ‘pride’ proposition which is widely recalled and resonates with their audience.
  • Apart from TV, the film will be launched across DTH, Cinemas, OOH, Digital, Social media and on-ground.
Source: http://bit.ly/2lCgFNe

1 thought on “HDFC Life”

  1. Have you ever considered creating
    an e-book or guest authoring on other sites?
    I have a blog based upon on the same topics you discuss and would love
    to have you share some stories/information. I know my audience
    would appreciate your work.
    If you’re even remotely interested, feel free to send me an
    e mail.

Leave a Comment

Your email address will not be published.