• HDFC Life, a life insurance provider, has unveiled a campaign that brings out the importance of self-reliance and financial independence.
  • The TVC for the campaign shares the thought of ‘Apno ko apne dum pe jeena sikhao’.
  • Through this hard-hitting campaign, the brand wanted to go back to the basics of why insurance is purchased in the first place; to protect your loved ones and their dreams from untoward uncertainties.
  • HDFC Life has always stood for their proposition of ‘Sar Utha Ke Jiyo’ – living an independent life of pride.
  • Focusing on the evolution of a woman and her journey to self-reliance the new brand campaign the brand will further the ‘pride’ proposition which is widely recalled and resonates with their audience.
  • Apart from TV, the film will be launched across DTH, Cinemas, OOH, Digital, Social media and on-ground.

1 thought on “HDFC Life”

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