TRENDING

Marketers Cannot Afford to Ignore Feature Phone Users

India’s mobile market is already reaching massive heights but is nowhere near hitting saturation. Current initiatives with dropping data prices, increasing the reach of broadband and mobile signal plus government’s initiatives on going cashless will only heighten this accelerating growth. India is one of the largest mobile markets globally and mobile is 3rd largest advertising …

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Consumers will spend more on simple brand experiences

According to a new research, brands with simplest propositions, comparatively grow and prosper faster. Consumers feel that brands with simple propositions saves their time. Offering a straightforward shopping experience that meets consumers’ weekly shopping needs – without confusing them with complex promotions – is central to Aldi‘s, (a global leading discount supermarket chain) simplicity. According to the brand, …

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This Netflix job pays you to watch Netflix at home: A career goal on a whole new level!

What if someone tells you that you can get paid monthly just by watching web series or shows. Yes, Netflix does that. Netflix, the exponentially growing company actually hire employees to just watch their series of shows, who are called as “Taggers” These Taggers are indulged into Binge watching of shows like ‘House of Cards’ …

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YOUTILITY MARKETING

Today’s marketers are here developing solutions even through marketing. Called- ‘youtility marketing’, its marketing so useful that you would pay for it. Many examples exist in this context of marketing, where people would actually want to be exposed to it.Here are a few clever campaigns- 1. Lowe’s Fix in Six This series of Vine videos …

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New Year, New Consumer

The Indian consumer has been on the radar for brands across the world. With the country still showing healthy growth rates amongst a sea of gloom, brands from categories ranging from budget to premium have been looking to the Indian consumer for growth. The key question on every leader and marketer’s mind now would be, …

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Assassin’s Creed Tests a New Marketing Ploy: Virtual Reality

The popular game Assassin’s creed has arrived with its movie version of game and promoted the same with trailers, posters, interviews with star MICHAEL FASSBENDER. Apart from the conventional way of marketing, Assassin’s creed adopted the new marketing strategy, it sets up Ocuclus Rift VR headset from facebook and created a buzz all around regarding …

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