A protest against Cafe Coffee Day is trending on Twitter. Arpan Verma was slapped by a female employee of CCD for pointing out poor hygiene because of cockroaches in Jaipur. This news went viral as it was shared on Facebook and Arpan received support from a lot of people. CCD employee got the customer arrested […]
Cockroaches, Customer assault and more! #Boycott CCD trends on Twitter Read More »
The first thing that catches your attention in the newspapers is the page long advertisements of Amazon and Flipkart offering humongous discounts. The other more glaring thing that our focus shift to is Baba Ramdev’s Patanjali advertisment. Patanjali, spearheaded by Baba Ramdev, makes an over and direct claim to make in India “Economically Independent”. The company is using “Patriotism” as
Patanjali- Economic Independence Read More »
Advertising Standards Council of India (ASCI) will be shortly issuing the final set of guidelines on celebrity endorsements. The consumer affairs ministry is piloting a Consumer Protection Bill in the ongoing session of Parliament, with big penalties on celebrities endorsing misleading ads. The key change expected in the guidelines to be issued by ASCI will
Advertising body to soon issue rules on celebrity endorsements Read More »
Science fiction writers have long predicted the arrival of human alternates. The human alternate in the form of a robot has found use in repetitive business roles humans’ don´t want or are likely to make errors in. Our world is increasingly automated, programmed, robotized. What started in manufacturing and services has arrived in marketing. The
A robot in the marketing department Read More »
Badrinath Ki Dulhania, the long awaited film by Dharma Productions was released on 10 March. Starring Varun Dhawan as Badrinath and Alia Bhatt as his dulhania (bride), the film’s first trailer was launched last month and the video has already fetched over 20 million views on YouTube. With an aim to further endorse the movie,
How Brands Are Promoting Badrinath Ki Dulhania Read More »
Anushka Sharma is going viral but this time on Whatsapp. Film makers of “Phillauri” have discovered a new method to engage viewers through Whatsapp. This movie is about an invisible ghost (Anushka Sharma) and so Anushka will not be visible to users on Video chat. Linking the story to chatting on Whatsapp is considered one
Believe It or Not! It’s Anushka Sharma Read More »
For big brands and MNCs, investment in any kind of promotions or media campaigns to reach their target audience is not a big deal any day. But for start-ups and SMEs, there is always a big question ahead that how to get the ball rolling on a limited budget. In that case, SEO (Search Engine
How Can Start-ups Compete with Big Brands on SEO Results? Read More »
Value of a product is perceived against its price. Though it is difficult to pin down what consumers truly value but researchers have gathered 30 elements of Value in functional, emotional, social impact and life changing categories. The elements of value extend Maslow’s “Hierarchy of Needs” theory. The most powerful element resides at the top
The Elements of Value Read More »
India’s mobile market is already reaching massive heights but is nowhere near hitting saturation. Current initiatives with dropping data prices, increasing the reach of broadband and mobile signal plus government’s initiatives on going cashless will only heighten this accelerating growth. India is one of the largest mobile markets globally and mobile is 3rd largest advertising
Marketers Cannot Afford to Ignore Feature Phone Users Read More »
Harvard has explored the science of in their recent study. We usually fill the gaps we possess in our mind with the brands message and purchase the product that feels just right for us. In other words we like those things we see or experience the most. Familiarity and comfort is the second thing before
Customer Loyalty Is Overrated Read More »
