Marketers Cannot Afford to Ignore Feature Phone Users

India’s mobile market is already reaching massive heights but is nowhere near hitting saturation. Current initiatives with dropping data prices, increasing the reach of broadband and mobile signal plus government’s…

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Consumers will spend more on simple brand experiences

According to a new research, brands with simplest propositions, comparatively grow and prosper faster. Consumers feel that brands with simple propositions saves their time. Offering a straightforward shopping experience that meets…

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Gen Z to Give Marketers a Run for Their Money

Marketers need to shift their focus now to understand the need, aspirations, and behavior of Generation Z, who are also called ‘Post-millennial’ or ‘Centennials’ those are born between the years…

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This Netflix job pays you to watch Netflix at home: A career goal on a whole new level!

What if someone tells you that you can get paid monthly just by watching web series or shows. Yes, Netflix does that. Netflix, the exponentially growing company actually hire employees…

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Today’s marketers are here developing solutions even through marketing. Called- ‘youtility marketing’, its marketing so useful that you would pay for it. Many examples exist in this context of marketing,…

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New Year, New Consumer

The Indian consumer has been on the radar for brands across the world. With the country still showing healthy growth rates amongst a sea of gloom, brands from categories ranging…

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Assassin’s Creed Tests a New Marketing Ploy: Virtual Reality

The popular game Assassin’s creed has arrived with its movie version of game and promoted the same with trailers, posters, interviews with star MICHAEL FASSBENDER. Apart from the conventional way…

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Brand new trouble for Akshay Kumar’s Jolly LLB 2

Footwear Company, Bata, has slapped a legal notice on the movie’s team for using the name of the company and “damaging its reputation. In the movie’s trailer, Annu Kapoor, who…

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