Marketers Cannot Afford to Ignore Feature Phone Users

  • India’s mobile market is already reaching massive heights but is nowhere near hitting saturation.
  • Current initiatives with dropping data prices, increasing the reach of broadband and mobile signal plus government’s initiatives on going cashless will only heighten this accelerating growth.
  • India is one of the largest mobile markets globally and mobile is 3rd largest advertising medium in India, after TV and Print.
  • A thorough understanding of the differential usage and consumer segments that are using smartphones and feature phones will only help marketers invest more efficiently.
  • While most mobile marketing is being targeted at smartphones, a report by Kantar IMRB & MMA shows that feature phones do it all and can play a critical role in your Marketing Mix.
  1. Myth 1: Feature phone Users are Not Affluent
75% of the respondents belong to SEC A or B households majorly from North and South regions of India. Also, feature phone users have higher Average Revenue Per User.
  1. Myth 2: Feature Phones are Used Only for Calling and Texting
Research revealed that feature phones also serve as entertainment hubs. 50% listen to music using their Feature phones and one-in-three utilize their handsets for watching videos and playing mobile games.
  1. Myth 3: Feature Phone Users Don’t Access the Internet
Feature phone users are 1.4 times more likely to access the internet from their handset than a laptop or desktop device.
  1. Myth 4: Feature Phone Users are Seeking to Upgrade to Smartphones
Only 15% intend to switch to a smartphone on their next purchase indicating that the functional benefits of feature phones combined with their durability, battery life and ease of repair were highly coveted by these users.
  • Lately, mobile has been influencing consumer behavior compelling the brands to change the way they are engaging with their consumers.
  • The study is a great data set for marketers to reassess and optimize their spending with the most impactful allocations in their marketing mix while leveraging mobile with double-digit spend.
**Feature Phones: A mobile phone that incorporates features such as the ability to access the Internet and store and play music but lacks the advanced functionality of a smartphone.

77 thoughts on “Marketers Cannot Afford to Ignore Feature Phone Users”

  1. How is it that just anybody can create a weblog and get as popular as this? Its not like youve said something incredibly impressive more like youve painted a pretty picture more than an issue that you know nothing about! I dont want to sound mean, here. But do you seriously think that you can get away with adding some quite pictures and not really say something?

  2. I like this information and it has given me some sort of desire to have success for some reason, so thanks. Furthermore Im definitely considering blogging these facts in my own blog!

  3. That is really fascinating, You are a very skilled blogger. I have joined your rss feed and stay up for in search of more of your magnificent post. Additionally, Ive shared your web site in my social networks!

  4. Your home is valueble for me. Thanks!?This website is mostly a stroll-via for the entire info you wanted about this and didn’t know who to ask. Glimpse here, and you’ll undoubtedly discover it.

  5. I found your blog web site on yahoo and examine just a few of your early contents. Proceed to keep up the very good operate. I simply additional up your RSS feed to us RSS Bar News Reader. Searching for forward to reading super from you later on!?I am usually to blogging and i really respect your posts.

  6. Hi there are using WordPress for your blog platform? I’mnew to the blog world but I’m trying to get started and set up my own. Doyou require any html coding knowledge to make your own blog?Any help would be greatly appreciated!

  7. Greetings! This is my first visit to your blog!We are a collection of volunteers and starting a new initiative in a community in the same niche.Your blog provided us beneficial information to work on. You have done a extraordinary job!

  8. You could certainly see your enthusiasm in the work you write. The arena hopes for more passionate writers such as you who aren’t afraid to mention how they believe. Always follow your heart.

  9. I just like the helpful info you supply on your articles. I’ll bookmark your blog and check again right here frequently. I’m relatively certain I will be told many new stuff proper here! Good luck for the next!

Leave a Comment

Your email address will not be published. Required fields are marked *