TRENDING

The producers of movie Bahubali-2 which have become a brand now, have roped in around 10-12 brands for co-branding, TV commercials, outdoor activities & promotions for the film. Nestle brought special packaging for Bahubali with the launch of five new MUNCH limited edition packs & a high-decibel television campaign, supported by exclusive social media content. Fuel-a-dream, […]

A live event video is the first actual asset that officially goes out as launch communication. Through live video streaming, consumers get information about the product, its specifications & offers to be availed of in real time. Live video which was first launched by Facebook, followed Twitter & YouTube allows a brand or an individual

In a conversation about marketing technology, you may have heard the term, ‘martech’. But what exactly is ‘martech’? Industry experts have claimed that “Marketing tech is going to be the hottest trend this year.” According to John Koetsier, a mobile economist at Tune, “Every piece of technology a marketer uses to reach a potential customer

Ad filmmaker Ram Subramanian, famous for his take on social issues, has launched a campaign against HUL’s fairness crèmeFair & Lovely. Titled #LetsUncolour, the campaign asksFair & Lovely(and all other fairness products) to go off shelves by August 15, 2017 and this campaign is quite trending well. Fair & Lovely is a skin-lightening cosmetic product of

Coca-Cola in China has taken the unusual step of putting the face of its top investor, Warren Buffett on cans of Cherry Coke in China to promote the drink’s launch in the country. Putting the face of an investor on a soda can would seem to be an unusual move in the U.S., where such

Reebok’s new brand ambassador in China is Wang Deshun, an 80-year-old grandfather who became an overnight star after starring at Beijing Fashion Week in 2015. Reebok called Mr. Wang “the coolest grandpa” and noted that he had always reached for new experiences in life. Reebok believes that this example has helped reshape China’s views on

A controversial advertisement featuring Kendall Jenner is pulled back by Pepsi. This advertisement suggested police being insensitive towards the black. In this advert, Kendall Jenner joins the protest with young crowd and hands over a can of Pepsi to a policeman who smiles at his colleague. In their defense, they said, “Pepsi was trying to

After an almost six-year gap, PepsiCo has again engaged in comparative advertising, taking a pot shot at rival Coca-Cola. PepsiCo’s latest commercial for its lemon drink7Up appears to belittle rival brand Sprite’s long-standing tagline “Clear Hai” by highlighting the “new clarity” of this generation, for whom “I don’t know” is cooler than “I know.” With predictions of

Mad Over Donuts, a Singaporean company was the first donut brand to enter India in 2008. As Dunkin expanded at a feverish pace in the last eight years, MOD grew at a sedated pace, adding just 50 stores- in four cities. Cut to 2017, MOD plans to open 18 outlets in 2017 and expand into

‘Check for real ice-cream on the packs before buying them,’ urges Amul, in a new advertisement. The film cautions against frozen desserts that are made using ‘vanaspati tel’ and urges consumers to opt for ‘real ice-cream’, that’s made of milk, instead. Hindustan Unilever (HUL), which markets frozen desserts, under the Kwality Walls brand, has initiated