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TRENDING Archives - Page 10 of 12 -

TRENDING

After the Rise of ‘Femvertising,’ Is ‘Oldvertising’ the Next Big Thing?

Reebok’s new brand ambassador in China is Wang Deshun, an 80-year-old grandfather who became an overnight star after starring at Beijing Fashion Week in 2015. Reebok called Mr. Wang “the coolest grandpa” and noted that he had always reached for new experiences in life. Reebok believes that this example has helped reshape China’s views on …

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Pepsi advert with Kendall Jenner pulled after huge backlash

A controversial advertisement featuring Kendall Jenner is pulled back by Pepsi. This advertisement suggested police being insensitive towards the black. In this advert, Kendall Jenner joins the protest with young crowd and hands over a can of Pepsi to a policeman who smiles at his colleague. In their defense, they said, “Pepsi was trying to …

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The cola ad war makes a comeback after six years in India

After an almost six-year gap, PepsiCo has again engaged in comparative advertising, taking a pot shot at rival Coca-Cola. PepsiCo’s latest commercial for its lemon drink7Up appears to belittle rival brand Sprite’s long-standing tagline “Clear Hai” by highlighting the “new clarity” of this generation, for whom “I don’t know” is cooler than “I know.” With predictions of …

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Can Mad Over Donuts capitalise on its early mover advantage to take on global giants?

Mad Over Donuts, a Singaporean company was the first donut brand to enter India in 2008. As Dunkin expanded at a feverish pace in the last eight years, MOD grew at a sedated pace, adding just 50 stores- in four cities. Cut to 2017, MOD plans to open 18 outlets in 2017 and expand into …

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Patanjali- Economic Independence

The first thing that catches your attention in the newspapers is the page long advertisements of Amazon and Flipkart offering humongous discounts. The other more glaring thing that our focus shift to is Baba Ramdev’s Patanjali advertisment. Patanjali, spearheaded by Baba Ramdev, makes an over and direct claim to make in India “Economically Independent”. The company is using “Patriotism” as …

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Advertising body to soon issue rules on celebrity endorsements

Advertising Standards Council of India (ASCI) will be shortly issuing the final set of guidelines on celebrity endorsements. The consumer affairs ministry is piloting a Consumer Protection Bill in the ongoing session of Parliament, with big penalties on celebrities endorsing misleading ads. The key change expected in the guidelines to be issued by ASCI will …

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