Why Warren Buffett’s Face Is on Cherry Coke Cans in China!!

  • Coca-Cola in China has taken the unusual step of putting the face of its top investor, Warren Buffett on cans of Cherry Coke in China to promote the drink’s launch in the country.
  • Putting the face of an investor on a soda can would seem to be an unusual move in the U.S., where such marketing real estate is typically reserved for sports and music stars.
  • Considering Mr. Buffett’s rock-star status in China, however, Coke’s move in China makes some sense.
  • “Warren Buffett is the financial god in China. He is being praised in China as the one who can never be beaten in the stock market,” Linda Steele, a founder of the Nebraska Chinese Association in Omah
  • Buffett is a huge fan of Cherry Coke and Coca-Cola’s largest single shareholder, according to Coke.
  • “As we thought of the most creative ways to bring the great taste of Cherry Coke to China, we thought who better to celebrate the launch of this special drink than its best-known fan,” Shelly Lin, Coca-Cola China’s marketing director for trademark Coca-Cola, said in Coke’s blog post.
  • Warren Buffet agreed with them to their surprise.
  • Cherry Coke went on sale in China on March 10. The Buffett cans will run for a limited time.
  • This is an example of innovative celebrity endorsements when generally celebrity endorsements are generally limited to film stars and sportspersons.
 Source: http://bit.ly/2o75kFa

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Yogesh Saini

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Yash Rathod

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