Emami expands ‘Healthy & Tasty’ edible oil to northern & western markets

  • Emami Group to expand its ‘Emami Healthy & Tasty’ edible oil to the northern and western parts of India, with its range of mustard, soybean, sunflower and rice bran oil. 
  • The company has lined up aggressive marketing plans involving both ATL and BTL activities, with a total Advertising & Marketing investment of around Rs.150-200 cr in to become a Rs.5000 cr brand in the coming years.
  • The company has alsoannounced Amitabh Bachchan’s association with ‘Emami Healthy & Tasty’ nationally, for a universal consumer connect.
  • Emami Healthy & Tasty is one of the leading edible oil brands with 16% market share & its Rice Bran oil variant with a 57% market share in West Bengal.
Source: http://bit.ly/2o3lrC1

[row][third_paragraph]                         Picture Credit:

Ankit Patel

[/third_paragraph][third_paragraph]  [/third_paragraph][third_paragraph]                         Posted by:

Yash Rathod


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