Emami Group to expand its ‘Emami Healthy & Tasty’ edible oil to the northern and western parts of India, with its range of mustard, soybean, sunflower and rice bran oil.
The company has lined up aggressive marketing plans involving both ATL and BTL activities, with a total Advertising & Marketing investment of around Rs.150-200 cr in to become a Rs.5000 cr brand in the coming years.
The company has alsoannounced Amitabh Bachchan’s association with ‘Emami Healthy & Tasty’ nationally, for a universal consumer connect.
Emami Healthy & Tasty is one of the leading edible oil brands with 16% market share & its Rice Bran oil variant with a 57% market share in West Bengal.
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