Why are brands turning to live video streaming?

A live event video is the first actual asset that officially goes out as launch communication. Through live video streaming, consumers get information about the product, its specifications & offers…

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Marketing Technology Explained: Everything You Need Know

In a conversation about marketing technology, you may have heard the term, ‘martech’. But what exactly is ‘martech’? Industry experts have claimed that “Marketing tech is going to be the…

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Adman Ram Subramanian Wants Fair & Lovely to Perish by Independence Day 2017, Here’s Why

Ad filmmaker Ram Subramanian, famous for his take on social issues, has launched a campaign against HUL’s fairness crèmeFair & Lovely. Titled #LetsUncolour, the campaign asksFair & Lovely(and all other fairness…

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Why Warren Buffett’s Face Is on Cherry Coke Cans in China!!

Coca-Cola in China has taken the unusual step of putting the face of its top investor, Warren Buffett on cans of Cherry Coke in China to promote the drink’s launch…

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After the Rise of ‘Femvertising,’ Is ‘Oldvertising’ the Next Big Thing?

Reebok’s new brand ambassador in China is Wang Deshun, an 80-year-old grandfather who became an overnight star after starring at Beijing Fashion Week in 2015. Reebok called Mr. Wang “the…

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Pepsi advert with Kendall Jenner pulled after huge backlash

A controversial advertisement featuring Kendall Jenner is pulled back by Pepsi. This advertisement suggested police being insensitive towards the black. In this advert, Kendall Jenner joins the protest with young…

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The cola ad war makes a comeback after six years in India

After an almost six-year gap, PepsiCo has again engaged in comparative advertising, taking a pot shot at rival Coca-Cola. PepsiCo’s latest commercial for its lemon drink7Up appears to belittle rival brand Sprite’s…

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Can Mad Over Donuts capitalise on its early mover advantage to take on global giants?

Mad Over Donuts, a Singaporean company was the first donut brand to enter India in 2008. As Dunkin expanded at a feverish pace in the last eight years, MOD grew…

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What? Kwality Walls is not ice cream?

‘Check for real ice-cream on the packs before buying them,’ urges Amul, in a new advertisement. The film cautions against frozen desserts that are made using ‘vanaspati tel’ and urges…

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Cockroaches, Customer assault and more! #Boycott CCD trends on Twitter

A protest against Cafe Coffee Day is trending on Twitter. Arpan Verma was slapped by a female employee of CCD for pointing out poor hygiene because of cockroaches in Jaipur….

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