Can nostalgia restore the pride of major renowned brands?

Nokia 3310’s comeback news got many people excited across the world, especially Kenyans, who stayed loyal to Nokia brand & were among the first to own handsets & sim-cards back…

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Why brands are increasingly choosing digital only video ad campaigns

Brands are increasingly creating ads exclusively for the digital medium, weaving content marketing into them. Content marketing is creating & sharing content that does not explicitly promote a brand but is intended…

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The Marketing Genius behind “Kattappa ne Bahubali ko kyon Marra”

Bahubali’s first part climax was used to market the second part of the movie with the question, “Kattappa ne Bahubali ko kyon Marra?” The marketing team created anxiety among target…

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Here’s How Brands Are Capitalizing on the Popularity of ‘Baahubali 2: The Conclusion’

The producers of movie Bahubali-2 which have become a brand now, have roped in around 10-12 brands for co-branding, TV commercials, outdoor activities & promotions for the film. Nestle brought special…

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Why are brands turning to live video streaming?

A live event video is the first actual asset that officially goes out as launch communication. Through live video streaming, consumers get information about the product, its specifications & offers…

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Marketing Technology Explained: Everything You Need Know

In a conversation about marketing technology, you may have heard the term, ‘martech’. But what exactly is ‘martech’? Industry experts have claimed that “Marketing tech is going to be the…

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Adman Ram Subramanian Wants Fair & Lovely to Perish by Independence Day 2017, Here’s Why

Ad filmmaker Ram Subramanian, famous for his take on social issues, has launched a campaign against HUL’s fairness crèmeFair & Lovely. Titled #LetsUncolour, the campaign asksFair & Lovely(and all other fairness…

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Why Warren Buffett’s Face Is on Cherry Coke Cans in China!!

Coca-Cola in China has taken the unusual step of putting the face of its top investor, Warren Buffett on cans of Cherry Coke in China to promote the drink’s launch…

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After the Rise of ‘Femvertising,’ Is ‘Oldvertising’ the Next Big Thing?

Reebok’s new brand ambassador in China is Wang Deshun, an 80-year-old grandfather who became an overnight star after starring at Beijing Fashion Week in 2015. Reebok called Mr. Wang “the…

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Pepsi advert with Kendall Jenner pulled after huge backlash

A controversial advertisement featuring Kendall Jenner is pulled back by Pepsi. This advertisement suggested police being insensitive towards the black. In this advert, Kendall Jenner joins the protest with young…

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