What? Kwality Walls is not ice cream?

‘Check for real ice-cream on the packs before buying them,’ urges Amul, in a new advertisement. The film cautions against frozen desserts that are made using ‘vanaspati tel’ and urges…

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Cockroaches, Customer assault and more! #Boycott CCD trends on Twitter

A protest against Cafe Coffee Day is trending on Twitter. Arpan Verma was slapped by a female employee of CCD for pointing out poor hygiene because of cockroaches in Jaipur….

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Patanjali- Economic Independence

The first thing that catches your attention in the newspapers is the page long advertisements of Amazon and Flipkart offering humongous discounts. The other more glaring thing that our focus shift…

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Advertising body to soon issue rules on celebrity endorsements

Advertising Standards Council of India (ASCI) will be shortly issuing the final set of guidelines on celebrity endorsements. The consumer affairs ministry is piloting a Consumer Protection Bill in the…

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A robot in the marketing department

Science fiction writers have long predicted the arrival of human alternates. The human alternate in the form of a robot has found use in repetitive business roles humans’ don´t want…

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How Brands Are Promoting Badrinath Ki Dulhania

Badrinath Ki Dulhania, the long awaited film by Dharma Productions was released on 10 March. Starring Varun Dhawan as Badrinath and Alia Bhatt as his dulhania (bride), the film’s first…

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Believe It or Not! It’s Anushka Sharma

Anushka Sharma is going viral but this time on Whatsapp. Film makers of “Phillauri” have discovered a new method to engage viewers through Whatsapp. This movie is about an invisible…

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How Can Start-ups Compete with Big Brands on SEO Results?

For big brands and MNCs, investment in any kind of promotions or media campaigns to reach their target audience is not a big deal any day. But for start-ups and…

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Marketers Cannot Afford to Ignore Feature Phone Users

India’s mobile market is already reaching massive heights but is nowhere near hitting saturation. Current initiatives with dropping data prices, increasing the reach of broadband and mobile signal plus government’s…

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Consumers will spend more on simple brand experiences

According to a new research, brands with simplest propositions, comparatively grow and prosper faster. Consumers feel that brands with simple propositions saves their time. Offering a straightforward shopping experience that meets…

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