Along with an increase in the number of pubs, breweries, microbreweries, & bars, a decrease in the number of cafes is being observed over the past two years driven by younger consumers, competitive pricing & a proliferation of options. Socialising has become an inescapable phenomenon & is providing millennials with a place to hang out …
The three F’s of service marketing, reckons Philip Kotler, are fast, flexible, and friendly. Clearly, McDonald’s North and East India operation has failed terribly on all these three counts. From worms to lizards to fungus to finger nails, all kinds of ‘foreign’ objects have been reportedly served to consumers along with burger and fries. There are issues …
Burgered: Is McDonald’s on a self-destruction mode in India? Read More »
Salman Khan’s Tubelight was one of the most awaited movies of the year. Salman Khan fans are going crazy over him and so are the brands trying to leverage on Tubelight’s popularity. In order to celebrate the release of Tubelight, Cox & Kings have joined hands with producers of the film and have launched ‘Pose …
Here’s how Brands are Leveraging on the Popularity of Salman Khan’s Tubelight Read More »
TV viewing in India has finally moved online as people are moving online to watch their TV shows. The % of consumers in India who prefer watching TV shows on television is declining, signaling an increasing shift in the digital video market consumer behavior. Consumers increasingly prefer to watch TV shows on laptops, smartphones & desktop personal computers. Content creators from TV broadcasters (Hotstar, …
Why large number of Indian viewers is ditching the TV for online video platforms Read More »
Nokia 3310’s comeback news got many people excited across the world, especially Kenyans, who stayed loyal to Nokia brand & were among the first to own handsets & sim-cards back then. Kenyans recalled their fond memories of how buying a phone, SIM card was a costly affair. Nokia 3310 will hit the stores across different …
Can nostalgia restore the pride of major renowned brands? Read More »
Brands are increasingly creating ads exclusively for the digital medium, weaving content marketing into them. Content marketing is creating & sharing content that does not explicitly promote a brand but is intended to stimulate interest in its product or services & if done right, works wonderfully in an interactive medium such as digital. Around 3-5 minutes long …
Why brands are increasingly choosing digital only video ad campaigns Read More »
Bahubali’s first part climax was used to market the second part of the movie with the question, “Kattappa ne Bahubali ko kyon Marra?” The marketing team created anxiety among target audience with this question. According to Human Psychology, we do not like to be in a state of anxiety and hence need to be sure. …
The Marketing Genius behind “Kattappa ne Bahubali ko kyon Marra” Read More »
The producers of movie Bahubali-2 which have become a brand now, have roped in around 10-12 brands for co-branding, TV commercials, outdoor activities & promotions for the film. Nestle brought special packaging for Bahubali with the launch of five new MUNCH limited edition packs & a high-decibel television campaign, supported by exclusive social media content. Fuel-a-dream, …
Here’s How Brands Are Capitalizing on the Popularity of ‘Baahubali 2: The Conclusion’ Read More »
A live event video is the first actual asset that officially goes out as launch communication. Through live video streaming, consumers get information about the product, its specifications & offers to be availed of in real time. Live video which was first launched by Facebook, followed Twitter & YouTube allows a brand or an individual …
In a conversation about marketing technology, you may have heard the term, ‘martech’. But what exactly is ‘martech’? Industry experts have claimed that “Marketing tech is going to be the hottest trend this year.” According to John Koetsier, a mobile economist at Tune, “Every piece of technology a marketer uses to reach a potential customer …
Marketing Technology Explained: Everything You Need Know Read More »
