Here’s how Brands are Leveraging on the Popularity of Salman Khan’s Tubelight

  • Salman Khan’s Tubelight was one of the most awaited movies of the year. 
  • Salman Khan fans are going crazy over him and so are the brands trying to leverage on Tubelight’s popularity.
  • In order to celebrate the release of Tubelight, Cox & Kings have joined hands with producers of the film and have launched ‘Pose Karo, Tubelight Se Milo’ contest, wherein winners will get a chance to meet the lead actor.
  • The brand has curated special itineraries covering the specific locations where the movie was shot.
  • Indian Hindi music television channel, 9XM , also promoted the movie. Bade-Chote, the animated characters of 9XM, are seen quizzing the stars of Tubelight, Salman Khan and Sohail Khan and the channel has launched two videos for the same.
  • Also, The Bakwaas Show 9XM has also renamed their popular time block Highway to ‘Bhaiway’. 
  • Paytm Movies, has also geared up Tubelight.  Consumers can buy movie vouchers that can be redeemed while booking tickets; selected movie-goers will get an opportunity for an exclusive meet-and-greet with Khan and digital autographed posters and merchandise.
  • Also, the makers of the film have joined hands with Facebook to create a cover video for the official film page. The cover video features Khan doing the signature hook step from the film’s song “Radio”. 
  • All in all, brands are smartly using Bhaijaan’s charm to influence the consumers and making the most of this opportunity.


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