Reynolds Partners with Flair to Re-Launch Top-selling Products, Aims to Strengthen Presence in India

  • Pen maker, Reynolds, has announced that it has entered into a partnership with Flair, a leading pen manufacturer and distributor in India.
  • Through its partnership with Flair, Reynolds will re-launch eight original product lines and increase overall access to Reynolds’ writing instruments across the country.
  • The products’ refreshed packaging focuses on the concept of authenticity, including the new “original” seal. 
  • Following the product re-launch and in-store activation, Reynolds and Flair will collaborate to introduce additional innovations in the near future. 
  • This partnership shall benefit both, Flair and Reynolds to grow and thrive in the Indian market, reaching millions of customers.


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