Nutralite Brings #KhaneMeinTwist, Introduces Two New Variants

  • Nutralite has rolled out its latest ad campaign, #KhaneMeinTwist, to promote its two newly launched variants, Garlic & Oregano and Pudina & Coriander.
  • With this campaign, the brand aims to tell the audience about the new variants and how healthy it is. 
  • The TVC promotes the fact that health and taste can co- exist with its tagline ‘Aap happy, aapki health happy’. 
  • The brand wants to make Nutralite, the preferred choice of today’s ‘smart home-maker’ who is proactive, creative & experimental and works towards developing her skills to minimize the daily struggles of cooking a variety of dishes while keeping them healthy.
  • Rahul Mathew, Creative Head, DDB Mudra West, shared that Nutralite is happy common ground for both the foodie and the health conscious in a country like India where food can make or spoil our moods. 
  • Through this TVC, the brand is trying to perceptually map it’s product as high on health as well as taste in the minds of consumers.


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