The Marketing Genius behind “Kattappa ne Bahubali ko kyon Marra”

• Bahubali’s first part climax was used to market the second part of the movie with the question, “Kattappa ne Bahubali ko kyon Marra?”

• The marketing team created anxiety among target audience with this question.

• According to Human Psychology, we do not like to be in a state of anxiety and hence need to be sure.

• This state of uncertainty was used to push audience subconsciously to visit the theater.

• Anxiety marketing requires a punch line which is easier to recall.

• Whatsapp was used to promote the punch line using messages, comparisons, jokes and brand promotions.

Source: http://bit.ly/2qxftwG

 

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