The Marketing Genius behind “Kattappa ne Bahubali ko kyon Marra”

  • Bahubali’s first part climax was used to market the second part of the movie with the question, “Kattappa ne Bahubali ko kyon Marra?”
  • The marketing team created anxiety among target audience with this question.
  • According to Human Psychology, we do not like to be in a state of anxiety and hence need to be sure.
  • This state of uncertainty was used to push audience subconsciously to visit the theater.
  • Anxiety marketing requires a punch line which is easier to recall.
  • Whatsapp was used to promote the punch line using messages, comparisons, jokes and brand promotions.
Source: http://bit.ly/2qxftwG

 

[row][third_paragraph]                         Picture Credit:

Yajuvendra Paranjpe

[/third_paragraph][third_paragraph]  [/third_paragraph][third_paragraph]                         Posted by:

Yash Rathod

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