Believe It or Not! It’s Anushka Sharma

  • Anushka Sharma is going viral but this time on Whatsapp.
  • Film makers of “Phillauri” have discovered a new method to engage viewers through Whatsapp.
  • This movie is about an invisible ghost (Anushka Sharma) and so Anushka will not be visible to users on Video chat.
  • Linking the story to chatting on Whatsapp is considered one of the best strategies in promotion of “Phillauri”.
  • Shikha Kapur, CMO of FOX Star Studios believes that this idea is experiential and would invoke participation on a platform of 160 million users.

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