Today’s marketers are here developing solutions even through marketing. Called- ‘youtility marketing’, its marketing so useful that you would pay for it. Many examples exist in this context of marketing, where people would actually want to be exposed to it.Here are a few clever campaigns-
1. Lowe’s Fix in Six
This series of Vine videos is now also a Tumblr blog and Pinterest board, all devoted to useful, six-second household tips. Here’s a shot from a recent video, helping customers keep their bird feeders safe from squirrels:
2. IKEA Moving Day
Each year in Montreal, some 225,000 residents changed apartments on July 1. IKEA built pyramids of free moving boxes throughout the city and increased sales by 24.7%. The boxes also had clever messages, such as “This box is also a curtain”.
3. NIVEA Solar Charger Magazine Ad
Talk about something you’d pay for! Skincare brand Nivea placed solar paneled chargers in Brazilian magazines. Lucky beach-goers can charge their phone while they sunbathe.
4. Italian Restaurant Pronunciation Guide
Il Caffe di Napoli is an Italian restaurant in Dublin, Ireland that created a fantastic, simple video guide to pronouncing menu items. Of course, the video doubles as an ad for the cafe’s food. Genius!
5. The Billboard That Makes Drinking Water
This is one of the most inspirational Youtilities ever. UTECH (a university in Lima, Peru, which is the second largest desert capital in the world) created a billboard that makes water “out of thin air”. The billboard captures air humidity and turns it into potable drinking water.
6. AJAX Social Wipes
This terrific tool from AJAX puts a clever spin on their product. It helps you “clean” your Twitter account, finding and unfollowing spam and robots. Once Ajax Social Wipes has scrubbed your Twitter account, it displays a “Possible Stains Detected” list of your potential spam followers.
7. WASH-FM Delivers the Ultimate Holiday TV Guide
People love this one for its simplicity. A Seattle radio station published on its website an incredibly comprehensive list of holiday-themed TV programming. Keep in mind, this is a radio station, not a TV station. This useful list was in no way promoting WASH-FM’s channel, but it did establish their value.
These have been few of this year’s fantastic ‘Youtility’ campaigns. With this marketing moves a step ahead.