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Assassin’s Creed Tests a New Marketing Ploy: Virtual Reality
The popular game Assassin’s creed has arrived with its movie version of game and promoted the same with trailers, posters, interviews with star MICHAEL FASSBENDER.
Apart from the conventional way of marketing, Assassin’s creed adopted the new marketing strategy, it sets up Ocuclus Rift VR headset from facebook and created a buzz all around regarding the movie.
Though expensive way of marketing a product, yet a very effective. It gives its users a real time experience of being assassin with the 360 degree features.
The producers of Assassin’s Creed could afford to build a technically challenging, high-resolution experience in part because they teamed up with other companies, including chipmaker Advanced Micro Devices, which provided its graphics cards and expertise in exchange for associating its brand with a popular gaming franchise and VR technology.
The objective behind this marketing strategy was to give a emotionally raw experience which could leave a lasting expression on the movie lovers.
Similar technology is been used by Vroom, an online market place for used-cars. It gives immense experience to consumer of a showroom in 3D virtual reality, where they can have access to the 3D models of virtual inventory of Vroom.