When sales of the product start falling, it induces CEOs to try out the unique strategies that can connect and grab the attention of the consumer and also build a good image in the minds of people through their product.
The CEO of Realme, Mr. Seth had posted a video on twitter of him about “DARE TO LEAP CHALLENGE” from 13,000 ft. by keeping his fear of heights aside and fulfilled the promise which he had made if Realme phones hit a certain target whereas other corporate bosses are trying to reach consumers through WhatsApp or by having a conversation in their retail outlets.
Many of the CEO’s and MD’s of the company responded on Twitter after Mr. Seth’s tweet.
Amul’s M.D Mr. Sodhi responded sarcastically about the growth of Amul in the last 5 months raising a question on the slowdown being searched whereas Mr. Mahindra commented on the rising market of M&M after monsoon deficit and also predicted about the increase in growth of our economy in near future due to reduction in the price of oil.
“One Plus” CEO Mr. Agarwal responded by stating the advantages of direct connection with consumers and college students via WhatsApp, social media or offline. This may impact the sales of the upcoming launch of their T.V.
Mr. Chawla CEO of Spencer retailer said the same about consumer connect via social media and offline platforms.
Lifestyle’s MD Mr. Kumar had decided that he will visit his top stores till Diwali, whereas Panasonic India CEO Mr. Sharma doesn’t agree until and unless sales do not increase.
Sales of products like smartphones, FMCG, apparels, white goods & cars have slowed down because in some sectors consumer attention span might be extremely low right now, so various MD’s and CEO’s of the companies are looking a right way at right time to create excitement among the customers.
Source: https://economictimes.indiatimes.com/news/company/corporate-trends/ceos-take-a-dive-to-reach-consumers/articleshow/71120942.cms?from=mdr
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