LIFESTYLE

Future joins hands with Laura Ashley for Home Furnishings

Kishore Biyani owned Future group has partnered with a vintage brand Laura Ashley, known for its flaural dresses in 1980s. Laura Ashley runs 450 stores globally and will have exclusive rights to make and sell merchandise as well as wholesale distribution in India. Future group has signed the licensing deal for its larger business-home furnishing […]

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Jet Airways launches pre-paid coupons for its domestic and international flights

Jet Airways has launched travel coupon booklets called “global Jet pass” The booklet of four coupons can be used for both domestic and international flights. Booklets are available at Rs 50,000 for economy class and for over Rs 1 lakh for business class travel. The coupons do not have any date change or cancellation fee.

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Zoom Air – India’s Newest Airline

Gurgaon-headquartered Zoom Air,India’s newest full-service airline, began its commercial operations with a flight from Delhi to Durgapur, West Bengal, via Kolkata. Zoom Air is promoted by Zexus Air Services. The airline is the first private carrier to join Ministry of Civil Aviation’s initiative for Regional connectivity Scheme (RCS). It is the 12th operational carrier in

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This V-Day, love your roomies, colleagues back, says CaratLane

CaratLane, an online jewellery portal, has recently launched a digital campaign titled ‘#EveryDayLove’ that aims to break the conventions of Valentine’s Day. Staying true to its proposition of fashion jewellery, the brand has come up with two digital films, which try to the break the shackles and stigma associated with the day. The campaign encourages

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Are brands taking packaging seriously?

Packaging also called “the silent salesman” is now considered to be an important marketing tool. Unilever and Coca-cola will be investing more on recycled plastic which will be used for packaging. According to Nielsen analysis, packaging impact is underestimated. Packaging lives with customers throughout the product life unlike other marketing channels. 3D printing has also

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Uber starts bike-sharing service in Hyderabad

Cab aggregator Uber commenced operations of uberMOTO, its bike-sharing product. Driver partners of uberMOTO were taken through a training session on various road safety related topics by representatives from the RTO before starting their first trip. UuberMOTO is a quick, easy and affordable way to get around the city. UberMOTO aims to help solve the transportation and

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Ola introduces ‘Senior Citizen Mobility Program’; to offer 50 pct discounts

Ola has announced a first-of-its-kind initiative for Senior Citizens in Pune, making mobility more accessible and affordable for them. Senior citizens under Ola’s Senior Mobility program can avail a discount of 50% on first 10 Ola cab rides every month & a discount of flat 20 percent on all Ola Auto rides. These discounts can

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