LIFESTYLE

Kishore Biyani owned Future group has partnered with a vintage brand Laura Ashley, known for its flaural dresses in 1980s. Laura Ashley runs 450 stores globally and will have exclusive rights to make and sell merchandise as well as wholesale distribution in India. Future group has signed the licensing deal for its larger business-home furnishing […]

The well renowned textile brand ‘Lux’ has decided to reposition itself as a brand for youth after taking down Varun Dhawan on board for Lux Cozi. The company will expand its portfolio of women’s legging manufactured by Ebell Fashion, a lux group company to women’s lingerie and loungewear segment under the sub brand “Our legging

Owned by the world’s top emeralds and rubies-miner Gemfields Plc., Faberge debuts in India. Fabergehas served many Indian royalties with eternal jewelleries and objet d’art in the past. Delhi and Mumbai will be Faberge’s beachhead in the country, where the jeweler will sell its products by select trunk shows for the uber-rich. The company’s showcase

CaratLane, an online jewellery portal, has recently launched a digital campaign titled ‘#EveryDayLove’ that aims to break the conventions of Valentine’s Day. Staying true to its proposition of fashion jewellery, the brand has come up with two digital films, which try to the break the shackles and stigma associated with the day. The campaign encourages

Woodland, the maker of footwear, apparels and accessories has planned to increase the global presence of itself in collaboration with Aokang. The collaboration will help the Woodland to spread itself across 5000 retail outlets in china. The plan will start by stocking Woodland shoes in 150 Aokang outlets on the trial basis which will later

Titan Eyeplus, an optical retail chain, launched a campaign #LiveTheNew featuring specialized lenses that are specifically designed to meet the lifestyle needs of different consumer groups. These lenses include Ozone Lenses, Fog-Free lenses, and Water repellent Lenses. The TVC takes one from the foggy mountain ranges to the choppy sea. The video shows as to

The jewellery segment in India is fragmented with opportunities. Voylla is an e-commerce platform for fashion jewellery. Technology and operations are the most difficult in this type of system. It also sells on Amazon, Flipkart, and Myntra. 90 brick and mortar stores were created for a personalized shopping experience to customers. Demonetization also affected Cash