CaratLane, an online jewellery portal, has recently launched a digital campaign titled ‘#EveryDayLove’ that aims to break the conventions of Valentine’s Day.
Staying true to its proposition of fashion jewellery, the brand has come up with two digital films, which try to the break the shackles and stigma associated with the day.
The campaign encourages people to gift each other on Valentine’s Day. It further dismisses the theory of jewellery buying in India that has largely been an event led activity and creates multiple instances for the user to consider buying jewellery.
The brand makes jewellery that’s affordable and forever wearable, which one can wear every day and not just on specific occasions.
Caratlane focus on price-point and design which are far more affordable. Their collection ranges from Rs 3,000 to 50,000.
Through this campaign, the brand wanted to convey the message that CaratLane jewellery is the perfect gift that you can give to your loved ones.